Harveer Sahni

Harveer Sahni
Author Harveer Sahni

Avery Dennison

Avery Dennison
Sustainability at Avery Dennison

Wednesday, April 22, 2026

Die Cutting in PSA Labels: From Stan Avery's Innovation to Modern Laser Technology-Part 4


Storing Magnetic Cylinders and Dies: Best Practices

Proper storage and handling of magnetic cylinders and dies directly impacts their service life and the quality they deliver. These precision tools represent significant capital investments that deserve appropriate care.

Magnetic cylinder storage begins with cleanliness. Before storage, cylinders must be thoroughly cleaned to remove any adhesive residue, ink deposits, or debris. Even microscopic contamination can attract moisture, leading to corrosion that damages the precision-ground surface. A light coating of rust-preventive oil protects the surface, though this must be removed before the cylinder returns to service.

Environmental control is critical. Magnetic cylinders should be stored in a temperature and humidity-controlled environment, ideally between 18-24°C and 40-60% relative humidity. Rapid temperature changes can cause condensation that leads to corrosion. The storage area must be free from magnetic interference sources that could demagnetize the embedded magnets, reducing their holding force. Magnetic cylinders should be ideally stored with protective covers to prevent surface damage, and when not in use for short periods, pressure should be released to maintain precision tolerances. Cylinders should be stored on padded racks or in protective cases with soft linings. The precision-ground surface must not contact hard materials or other cylinders, as even small dents or scratches translate into cutting defects. Cylinders stored vertically minimize bending stress that could compromise roundness tolerances. In India and largely people use open racks to store.

 

Flexible die storage requires protecting thin, precision-etched steel from damage. Dies should be stored flat, never rolled, as rolling can permanently deform the cutting edges. Individual dies should be separated by protective sheets to prevent edge-to-edge contact that could chip cutting blades. Silicone release paper or polyethylene foam works well for separation.

Organization and identification are equally important. Dies should be clearly labeled with job information, date of manufacture or last use, and any specific setup parameters. This documentation prevents errors during setup and helps track die life and performance. Many converters maintain logbooks recording die usage, and performance notes to optimize die management and predict replacement timing.

Climate control for die storage parallels cylinder requirements. Steel is susceptible to rust, and even stainless-steel alloys used in some dies can corrode under adverse conditions. The storage environment should maintain stable temperature and humidity with adequate air circulation to prevent moisture accumulation.

Handling procedures matter as much as storage conditions. Dies and cylinders should be handled with clean, lint-free gloves to prevent skin oil contamination. Dropping or bumping precision tooling causes damage that may not be immediately visible but will manifest as quality defects during production. Magnetic cylinders should be checked for surface condition and magnetic field strength.

Additional Considerations in PSA Label Production

The pressure-sensitive adhesive label industry encompasses far more than die cutting alone, though die cutting remains a critical converting step that influences every aspect of label performance and quality.

Sustainability has emerged as a dominant concern. The label industry is working toward reduced material consumption through thinner liners, no-liner label technologies, and improved matrix efficiency. Die cutting plays a role through precision cutting that minimizes waste and enables thin liner applications. Some converters report matrix waste percentages below 15% through careful label design optimization and precision die cutting.

Quality control increasingly relies on vision inspection systems working in concert with die cutting stations. Cameras can detect incomplete cuts, die-strike damage, registration errors, and edge quality defects in real-time, triggering automatic press stops before significant waste accumulates. This integration of die cutting with automated quality verification represents a significant advancement over manual inspection.

Automation continues to transform label converting. Automatic die changes, powered by robotic systems or quick-change mechanisms, reduce setup times from 30-45 minutes to under 10 minutes. Automatic job changeover systems, fed by production scheduling software, sequence jobs to minimize die changes and setup time. These technologies are making short-run production increasingly viable, expanding the addressable market for pressure-sensitive labels.

Digital integration connects die cutting with upstream design and prepress systems. Label designs are created with die cutting constraints built-in, ensuring manufacturable shapes and avoiding features that would create matrix removal problems. Digital twin simulations can predict die cutting performance before physical production, reducing trial-and-error during setup and accelerating new product launches.

Future developments in die cutting technology continue to evolve. Research into laser-induced plasma cutting promises speeds approaching mechanical die cutting while maintaining the flexibility of digital systems. Ultrasonic cutting, using high-frequency vibration to assist mechanical blades, shows potential for difficult-to-cut materials. Water jet cutting, common in other industries, is being investigated for specialized label applications.

The pressure-sensitive label industry has traveled an extraordinary distance from Stan Avery's first self-adhesive label produced in that flower shop loft in 1935. Today's sophisticated converting lines, producing millions of precisely die-cut labels per day at speeds that would have seemed impossible even a decade ago, stand as testament to continuous innovation and refinement. Yet the fundamental principle remains unchanged—a precision cutting tool separating labels from their backing, enabling the convenience and functionality that pressure-sensitive labels bring to virtually every product we encounter in daily life.

The journey from flatbed presses cutting a few thousand labels per hour to modern rotary systems achieving 300 meters per minute represents not just technological advancement but a transformation in what's economically and practically possible in product labeling. As laser systems mature, digital workflows integrate, and automation advances, the die cutting component of label converting continues to evolve. The future promises even greater flexibility, faster changeovers, and capabilities we're only beginning to imagine.

For those of us who have witnessed the Indian label industry's growth over decades, from its nascent beginnings to becoming a sophisticated, globally competitive sector, the technological journey of die cutting mirrors our own industry's maturation. The precision, efficiency, and innovation embodied in modern die cutting systems reflect the same qualities that have driven successful label converters to build world-class operations capable of serving the most demanding brands and applications.

Written by Harveer Sahni, Chairman Weldon Celloplast Limited, New Delhi, April, 2026