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Stallion UAE Headquarters |
Rajeev Nair’s meteoric rise from just
a fresh engineering graduate, starting his career as a technical sales, and
marketing person to now heading the Stallion Group, is not only incredible but
also inspirational for young startups. The author always remembered him as a salesperson
and employee of industry stalwart P C Jain of Great Eastern, from the time he
met him as a youngster in the 1990s. It was amazing to meet him recently in
June 2023, when he came to pick up the author from his hotel in Dubai in his
Bentley for a meeting to narrate his fabulous journey from being a sales employee to setting up his startup enterprise and growing it internationally, aspiring
to rise even higher. Rajeev Nair is a businessman to watch.
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At Stallion reception Rajeev with author |
Rajeev is the youngest amongst
five siblings, four brothers and one sister. His father was in the business of
grocery retail in the old Super Mart format of retail that existed those days. In
their childhood the children used to go to their father’s shop to help him,
more so during the rush of shoppers during evenings and festivals. By the time the
children grew up, their father had wound up that business. Rajeev was born in Trivandrum,
now named Thiruvananthapuram, and later in life
settled down in Kochi. After completing his schooling, he went to Chandigarh,
for further studies specializing in Industrial electronics from CSIR-Central
Scientific Instruments Organization (CSIO). He says it was a turning point in
his life coming from Kerala and into the Punjabi heartland. Encountering the Punjabi
culture was an experience and widened his outlook in life. After passing out he
immediately joined Great
Eastern Impex Pvt. Ltd. (GEIPL) in 1988 who were looking for an
electronics engineer. They were about to initiate their barcode business and
fax machines business. GEIPL being the first one to introduce barcoding &
fax machines in India, were very well supported by their principals Monarch
Marking Systems with whom they had a very strong business partnership. Monarch
Marking Systems, was acquired by Pitney Bowes Inc. in 1968. Rajeev was
extensively trained by Monarch & Pitney Bowes to become the first trained
person in barcode technology and fax machines. Leading bar code industry peers
like A S Shekhawat, Anil K jain and many others were his colleagues at that
time.
Ambition:
In 1992 Rajeev got married to
Asha, also a Malayali but born and brought up in Delhi. The language spoken in
Kerala is Malayalam and the local people are referred to as Malayali. After their
first baby was born, Rajeev decided to move back to Kerala and to nature in
God’s own country. He had difficulty in convincing Asha, who being a Delhi girl
resisted, yet Rajeev’s mind was made. Firm ambition to start his own business
took precedent over everything else.
In 1996 he left GEIPL and started
his own company Stallion Onebyte Pvt. Ltd. in KOCHI, his brother who was a
director in HCL helped him in the start-up. To start with, Rajeev followed the
trusted principal, “for a rapid rise in business, copy the success already achieved!”
He began by trading and selling barcode
technology products as he was doing in GEIPL, because in his stint there as an
employee he had introduced barcodes in the country, he understood the business
and was known to prospective customers all over. At GEIPL he was a part of the
team that had set up the marketing, sales, and branch network so experience was
all there.
Karma:
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Stallion India headquarter at Kochi |
After simply trading for two
years, selling barcode printers alone, one eventually finds the pressing need
to also sell consumables like labels. He initially outsourced labels but
eventually set up his first small factory to make labels in Kochi with two
second hand Japanese label presses. From day one of starting manufacturing, he
was clear that he had to buy the best raw material.
He bought his label stock
only from Avery Dennison, despite knowing that many in the industry were using
cheaper stock lots to make better profits, his vision was farsighted. Stallion invested
their time and effort in developing relations with Avery and have grown with
them as major supplier-partners, till date. They initially started labels by
offering plain labels only, but when customers demanded printed labels, they
acquired a Weigang Chinese tower type 330 mm 5 color label press. There has
been no looking back by the company thereafter. Stallion kept on registering
steady growth, increasing their presence all over India by establishing
branches in major cities. In hardware they represent Honeywell for barcode
printers and scanners and Datalogic Italy, Sunmi and Seuic as platinum
partners. They also have partnered with Avery Dennison for their RFID products;
in fact, they now offer total Solutions in the hardware along with consumables
like labels, thermal ribbons etc. In the recent past moving forward, they have
been working on project management basis for example for track and trace they
supply end to end solutions like printers, mobile scanners, labels, ribbons,
and implementation of the complete systems. “We have grown to be amongst the
top few players in the barcoding industry” says Rajeev.
Around 2003, Rajeev decided and
set up operations in UAE as well. Yet again copying his mode of success
achieved from operations in Kochi where he started his business, he started in the
same way in SAIF Zone, Sharjah which was an office area and they had initiated
trading there. Once set up in UAE, Rajeev saw an opportunity that there was no
one in GCC countries slitting and supplying thermal transfer ribbons for
barcode printers. He decided to start the slitting operations immediately and
Stallion became the first one to start slitting and supplying thermal transfer
ribbon for barcode printing in GCC. Until then, all players were importing from
China, India, and other places.
Stallion kept on expanding and the shopfloor area
increased to 6000 square feet. Last year in 2022, they set up their own
corporate headquarter for middle east. They bought a plot and built 35000
square feet bringing manufacturing and office in one place. For India, the head
quarter remained at Kochi. Rajeev keeps shuffling between India and UAE. He
spends more time in UAE to maintain his NRI status. The growth in Dubai was
faster.
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Rajeev and author on shopfloor |
They invested in a Multitec eight color label press to enter the
product label segment in around 2013, even before they did so to indulge in
product labels in India. They found success and in 2021 they bought yet another
Multitec label press.
Later, shifting focus towards business
in India, they installed a flexo label press in their Mumbai factory. They did
not invest to grow much in product labels in India earlier, as the number of
players is already substantial and most of the label printing companies are
well settled. He attributes slower growth in India due to not getting the right
kind of people to manage the show. He feels there is a dearth of talented
people in the label industry in India and the staff turnover is frequent.
Rajeev is a hands-off entrepreneur and operates like a proper corporate entity,
letting the team fuel growth. For future he is planning to indulge in product
label manufacturing in India in a bigger way. Though he feels, given the big
players already in the field, the labels business in India is challenging, yet
he has decided to go ahead due to the sheer market size and expected growth
potential. He was looking for the right person who can handle that part of the business
and take it forward successfully, making it a valuable profit center. He
reiterates, “I cannot handle all myself.” The team must be in a place to run
the show. He already has one consumables business head who joined him a year
ago and looks after the manufacturing and trading activities of that division.
Rajeev’s extended family had
diversified into different tangents. His one brother retired as director from the
central government owned company Hindustan Latex Ltd, another was commissioner
of Kerala House in New Delhi, and the third brother is a Management Guru who
was at no. 4 position in hierarchy in HCL, Hindustan computers Ltd. His sister
is married, and the late brother-in-law was settled in Saudi with business. Rajeev
and Asha are blessed with two children. A son and a daughter. His son Manav is
an MBA from Australia and has joined his business now. His daughter Nimisha is
studying film making from NYFA, Los Angeles, USA and will be graduating this
year itself.
Success:
Both manufacturing and trading
are poised to achieve continued growth. With the increase in organized retail a
definite growth in sales is seen as happening. The steady growth over the past
years has set an inertia which is providing them with natural growth each year
for the entire group. They have three companies in India, the parent one is
Stallion One Byte Pvt. Ltd. which is focusing on big end users’ complete
projects like track and Trace, RFID, Bar Coding, Labels, etc. For his son Manav
who has joined business, to get him started and get a feel of business, Rajeev
started a company named Boxpush India Pvt. Ltd. It is a purely distribution B2B
company to sell the products that they are manufacturing or trading in. Manav
is the CEO of that company. They have third company in India called Makimpact
India Pvt. Ltd. which is into manufacturing of hardware like printers, scanners.
and supplying to OEMs. All the three companies in India, that in UAE named
Stallion Labels Industries LLC. and those elsewhere are a part of Stallion
group. They also have an Oman based company named Stallion Systems LLC. Another
group company based in Qatar is Stallion Systems WLL. When asked by the author,
“six companies?!” He laughed, “that is not all, I have other passions as well!”
He is also into movies production and event organization with a company called “Impresario"
which was started by three other people, he bought out the share of one and is
one of the directors in that company. That is the reason his daughter Nimisha
is studying film making in the USA. He also has a hand in the hospitality
industry. He invested in a cardamom estate in the Munnar hill station, within
which he has built a resort, it is a 3 hours’ drive from Kochi. From the estate
they sell cardamom and have additional revenue coming from the resort, his
hospitality venture.
They now have 300 plus employees
in India alone and another 75 in UAE a total of 375 plus people. Once things
were steady and in place, they had started expanding from just a small factory
in Kochi and later they shifted to 15000 square feet facility. From another
small factory set up earlier in Bangalore, they shifted to a larger factory in Bomasandra.
Expanding in Mumbai as well, they bought a plot in Bhumi Industrial estate
Bhiwandi and constructed a factory for expansion. The total shop floor area
under production and warehousing is more than 55000 square feet. The group is managed
through five divisions Consumables, Barcoding, POS, RFID and Software. Each
division has a business unit-head, responsible for making it a robust profit
center and reporting to Rajeev.
According to Rajeev, Stallion
Group’s total turnover at present is more than Rupees 200 Crores!
Written by Harveer Sahni Chairman Weldon Celloplast Limited
New Delhi-110008 August 2023