Trigon Digipack; trailblazers in digital, growing in fast forward mode.

Anil Namugade

In December 2018, I wrote a story on Anil Namugade and his company Trigon Digipack https://harveersahni.blogspot.com/search?q=trigon+Digital. As circumstances evolved, from becoming employee to enterpreneur in 2007, Anil initiated his maiden startup Trigon in 2008, as a proofing and mockups service provider. Commitment and hard work led him to success, and in 2015 he bought his first HP Indigo label press and in the three years thereon he was already recognized as a trailblazer in digital label and packaging. Unstoppable thereafter, he kept leading Trigon to more success with 3 wide web and one narrow web HP Indigo

Anil with his HP25K

The Pandemic had put on hold many businesses but for Trigon it amounted to keep providing service to their customers. During the pandemic in 2020 they decided to install a wider 760mm HP Indigo 25K first in Asia to get into short runs of flexible packaging and laminates which was already being done on their smaller width 330mm HP Indigo 6900. They saw a huge opportunity in short and medium quantity runs for startups and there were few suppliers focused on catering to that demand in a proper way. Anil saw that it was time to expand to cater to this opportunity. That is why they took a bold step to acquire the first HP Indigo 25K in India together with total inhouse finishing and converting equipment for lamination, production of pouches and shrink sleeves, in fact the complete set up to provide labels and flexible packaging.

Customer growth and retention is the way of life at Trigon as they are a one stop solution provider. By catering to more than 400 startups, SMEs and their existing FMCGs brand owner customers, Trigon has registered unprecedented growth in digital printing and converting. With the startups community growing so fast, Anil experienced business growth, so decided to expand yet again. In 2024 they moved to a new additional 50000 square feet facility in Vasai near Mumbai  and invested in another digital press installed at new factory, an HP Indigo 200K to increase capacity in flexible laminates. The converting capability was also enhanced by installing a 3D flat bottom pouching machine to cater to a premium market segment and be the only company to offer such pouches with digital printing. At the new facility, they also installed a whole line of equipment to produce rigid boxes and canisters, to cater to the demand of their existing customers. All this was done to become a ONE STOP packaging solution provider and be at the buyer’s doorstep when a solution is needed.

Anil says, “we always research the needs of customers in various segments and share knowledge, such that their confidence in our capabilities grows continuously and they believe in our vision of offering the best futuristic technology, remaining ahead of competition.” Trigon has attained the position as a market leader in digitally printed and converted packaging. Their customers are convinced of them providing packaging that will enhance their brand visibility and demand. Trigon is experiencing a rise in domestic demand but enquiries from international customers are adding exports to their focus.

Anil does not subscribe to the thought process of the label and package converting fraternity that digital is only for short runs, so how can one grow with startups? He explains that most startups initiate their work with multiple SKUs and once they order for example, 500 for each variant, it becomes a substantial order to start with. When there is an order to produce 5 or 6 variants, for them it is just one single job. They do not have to make any cylinders or plates or job changes on the go. Digital technology has a huge advantage with possibility to print on demand. For example, a dry fruit company cannot operate with only one product but maintaining an overly large and varied inventory can be inefficient. In addition to selling on an e-commerce platform, timing is a crucial factor for achieving success. Trigon has understood that the name of the game is quick production, good quality and on time delivery. For catering to such needs of their customer base we have invested to setup the whole manufacturing ecosystem in our factories.

Responding to question on how they reach out to new customers or vice versa, Anil expressed that despite them having a technically strong client servicing team, it is mostly word of mouth publicity. They give respect and importance to all customers irrespective of their size. Reference from existing satisfied customers has built up credibility and brand equity which has provided inertia for their growth. Trigon’s team is very active on social media and digital marketing, which generates substantial enquiries.

The general perception in label and flexible packaging industry is that digital is expensive and this fact is a big deterrent which does not justify the huge investment. “It is a misconception that digital is expensive, mentions Anil.” He further adds, “If a customer has 10 designs for making 2000 pieces each. How can you justify and cost of plates, cylinder, set up time, press time in changeovers and the time in producing 10 different sets of small quantities? In digital as I mentioned earlier it is just one online job of 20,000 pieces, which justifies the cost eliminating the plate and cylinder cost plus the time which is very important”. Moreover, at Trigon they just do not only print a design that a customer brings in, but they also study their job its marketability and add their own expertise in colour management and embellishing capabilities to enhance the packaging for the customer. Since prepress is the heart and soul of any print, they have invested in high-end sophisticated equipment to ensure excellence.

Trigon operates out of a total shopfloor area close to 100,000 square feet in both units at Goregaon and Vasai, put together with 150 workforce, four digital presses one 330 mm wide while the rest are 760 mm wide running at speeds of 30 to 35 meters per minute. Post press is the backbone of any digital printing business and for that reason they have invested in a wide array of digital finishing, embellishing and converting machines which also justify their need for a large shop floor. Anil says if not really the largest, then at least they are definitely amongst the top five companies worldwide in terms of the number of clicks made on their HP Indigo presses. Whether they will diversify to other printing technologies? Anil says that they have grown in digital and there is so much more happening, so there is not much need to change courses as yet, but then one never  knows, They are driven by customer demand, and what course is to be traversed hereon is difficult to mention at this stage. One cannot really comment on the efficacy, advantage or disadvantage of various technologies without really indulging. All processes have their plus and cons. Trigon is driven by their acquired customer profile which is limited to small, medium and customized runs  and are comfortably growing in what is suiting them best.

Talking of growth of digital printing and web converting, Anil feels that with a total of less than 10 machine of wide web digital printing now in India, the potential is huge. In his estimate this segment is registering a CAGR of 15-20%. There seems to be no reason for volumes to slow down as the country moves ahead. A young population’s demand for new products is providing the emergence of new brands offering frequent changes to attract the new generation, providing reason for digital printing and converting to make it convenient to respond to such changes. Regarding comparison of converting costs, there is no way that in volume converting digital will match the cost in volume converting as compared flexo or roto gravure. Marginal reduction of prices of consumables in digital may happen as volumes and competition escalate. As for different digital technologies, most have fairly decent quality and reasonable speed but for consistently producing high quality at good speed, Digital is the preferred technology for Trigon at the moment.

They already export 15-20% of their production but now with expanded infrastructure, they plan to enhance exports yet remaining focused to Indian demand without any compromise. India is one of the fastest growing economies and it is the market that has shown immense resilience. Trigon’s investment in the first HP presses 18k, 25k and 200K were all the first ones in India. They have been trendsetters becoming trailblazers. and have taken risks in investing which with hard work are paying off well. Presently operating at 80% capacity, it may as well be time for expansion yet again. Anil Namugade sums it up,  “Partnership with brands  and their needs make us to grow every time a requirement emanates; it is an opportunity for us, and we respond with full fervor.”

Written by Harveer Sahni Chairman Weldon Celloplast Ltd. New Delhi July 2025