As February 2013 was coming to an end, the biggest Indian printing and
packaging show Printpack 2013 was held at the India Expo Centre and Mart,
Greater NOIDA. The centre that appears
to be a risk selection, as compared to the New Delhi’s Pragati Maidan, yet
event organizers seem to be persistently inclined to move and host their well
known successful shows at this venue. I can attribute only one reason for this;
the high handedness of ITPO and the ever increasing prices. Competition is the
buzzword and this is evident from the effort that event organisers put into the
promotions to make it a success. IPAMA the event organizers for Printpack had
projected that 50000 visitors would visit the show. Due to the changed venue and
the logistical disadvantage, many in the print industry felt the target was
ambitious and the number of visitors to the show would see a decline. The post
show figure available on the Printpack website is extremely surprising. The
organizers claim a 40% increase in footfall and that a mammoth 70000 visitors
came to the show! Incredible as it sounds and if this is so, other events that
have traditionally been held at Pragati Maidan may also start considering this
venue for future showings. It is indeed a wake-up call for the government
sponsored organization ITPO to gear up to meet the challenge of competition. Personally
I feel Pragati Maidan really needs to change. They need to upgrade such that
the venue is friendly to not only visitors but also event organizers. ITPO is
sitting over large tract of prime real estate in the National capital with
metro connectivity. They are backed by the central government, it is time they
converted this venue to be amongst the best in the world. Something like how
they transformed the Delhi International airport.
I visited this exhibition on the very first day, there was an
impressive display of equipments
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Vivek Kapoor President LMAI |
, consumables and services for the printing and
packaging industry. For me it was quite interesting to find a lot of visitors
and some exhibitors from the label industry. The LMAI (Label Manufacturers
Association of India) President Vivek Kapoor came from Mumbai along with other members
and LMAI committee members who included Ramesh Deshpande from Renuprints
Aurangabad, Gururaj Ballarwad from Wintek (ITW) Bangalore, Amit Sheth of Label
Planet Mumbai, Ajay Mehta of SMI Mumbai, Yudhviram Solanki of Sicon Prints Navi
Mumbai, Harveer Sahni of Weldon Celloplast New Delhi, Ananth Rao of Stay-On
Papers Hyderabad, Ranesh Bajaj of Creed Engineers Gurgaon, etc. Suppliers to
the label industry who were exhibitors at this premium show provided the space
by way of their stands to these label industry constituents to get together and
network. The ever smiling industry friend Srihari Rao was welcoming label
printers at the Esko stand and a pleasant and mild mannered Amit Ahuja of
Multitec displaying his Ecoflex label press was pleased to welcome colleagues
from the industry. Others who contributed to the cause of labels at the show
included Jandu Engineers, Kumar labels, Alliance Faridabad, Ashish Patel of
Gujarat Printpack Ahmedabad promoting his new venture for selling used presses
and a few others. I was also pleased to have to met label press manufacturers
Bibiana and her mother from Rotatek Spain as visitors to this show.
Earlier this year the LMAI elected Vivek Kapoor as the president for a
record third two year term! Immediately on his election this time, Vivek took
steps to address the longstanding demand of the narrow web label industry to
make LMAI as pan national organization representing the interests of label
printers spread out all across India. Four vice presidents were appointed, one
in each geographical zone with liberty to appoint one associate member and one
zonal secretary as their local team member. With teams in place we hope to see
more activities in the label industry. On March 9th 2013, initiated
by the west zone vice president and treasurer Sandeep Zaveri, the LMAI
organized a workshop at Mumbai to educate the zonal label printers on
labelstocks and inks used in the making of labels. While Seigwerk sponsored the
ink session, SMI sponsored the labelstock part. The western chapter of LMAI
plans to repeat the workshop yet again sometime soon, this time with a
different subject “Selection of anilox rolls”. Nostalgia of the previous
successful LMAI conference still prevails! LMAI plans to repeat the conference
this year but the dates and plans need to be worked out and we may expect an
announcement in the near future. In recent times, self adhesive printing units
have come up in various geographical zones, all over India. An industry that in
the 1960s found its roots in the commercial capital of India Mumbai and then
slowly drifted to Gujarat now has emphatic presence not only in the metros but
also in smaller cities and towns. Till just a few years ago the label industry
was located in Mumbai, Delhi, Chennai and later in Hyderabad and Bangalore, but
now, it is present and established in smaller towns across the country with all
kinds of label presses ranging from basic to very high-end combination presses.
Where there is demand, the supply emanates there eventually. Labelstock
manufacturers also surfaced and located themselves close to their prospective
customers in these smaller towns. Starting off with small entry level Indian
coating and laminating machines, these stock manufacturers have upgraded to
Chinese hotmelt coaters. Not long ago one could identify these few stock
manufacturers located in Mumbai, Delhi, Hyderabad & Chennai. Now they are
everywhere! Instead of mentioning towns and cities I will say they are there in
towns and cities in the states of Punjab, Haryana, Himachal, UP, MP, Andhra,
Karnataka, Gujarat, Tamilnadu, Pondicherry, Daman and so on. The North eastern
sector has somehow always lagged behind and has not attracted large
investments. There have been a few who have endeavored to excel like Sarkar of
Classic Images, the Jains of Secure Print Solutions. Lack of industrial growth
in the East as compared to that in other parts may be the reason for the demand
of labels not growing in line with the national growth projections. The last
few years the growing garment industry in Bangladesh has resulted in an
increased label demand which impacted in increased activity in labels in the
west Bengal. Printers were trying to cater to this segment but this may be
short lived with investments in label production increasing in Bangladesh
itself. Some of these investments have been made by Indian label printers in
partnership with local Bangladeshi entrepreneurs.
The widespread increase in the number of label printers in India has
lead to a steep growth in capacity resulting in what some leading label
companies' term as “over capacity”. Most of the new entrants in the industry or
the smaller players going in for expansion opt for local Indian or Chinese
label presses. In comparison the larger printers catering to the premium
segment continue to invest in the European and US built high-end most
sophisticated presses. There is a huge
difference in the quantum of investment in these two segments. Due to this
reason the market available to the larger printers is getting restricted and
largely segmented creating a top end that is catering to lesser number of users
of labels. Owing to customer pressures on the premium segment, printers have to
constantly upgrade their equipments and capabilities leading to more capacity,
is ground enough for intense competition. The compulsion to achieve a fair
return on investment and service the huge debt that such equipment brings in,
entrepreneurs are under extreme pressure to sell volumes, and obviously the
margins get continuously depressed! At this time my advice to the industry is
to innovate on an ongoing basis, innovation is certainly the way ahead to drive
profits, stay afloat and eventually prosper.
The plain label, VIP (Variable Information Label) or barcode label,
simple line job labels, etc.
segment continues to grow and drive large volumes.
This segment has more or less become the forte of the lower end label printers.
However given the nature of the jobs and the volumes, there is very low margin.
All said and done, the market for labels continues to grow steadily in India
due to the huge population and its big and emerging literate manpower which is
finding employment and will have disposable incomes to spend, increasing the
spectrum of retail on the shop shelves. Growth in demands in labels is
imperative. On interaction with leading printers I find that there is a general
perception, that while the capacity is on the increase, the growth in demand in
terms of percentage, seems to have slowed down considerably. What was supposed to have been growing at over
20% some years ago and stabilized to 15% in last couple of years, now seems to
have come trickling down to less than 10% or even less to single digit growth
in the last couple of years.
In such a scenario the label industry is facing intense pressure on
margins in all segments. The continuous increase in the prices of inputs as also
that of the equipments coupled with a crowded market place where capacity is
being added steadily leaves little room to drive in higher margins to enable
better return on investments. Gururaj Ballarwad from Wintek in the South, Vivek
Kapoor in the West and Rakesh Mahajan in the North have all echoed similar
sentiments on the present state of the Indian label industry. They all say they
continue to register growth in sales over the last year figures but definitely
margins have either stagnated of reduced due to increased operational expenses.
The printer members of the LMAI under the aegis of the LMAI leadership are
exchanging cost sheets so as to create a consensus and endeavor to reason out
with label buyers, that to deliver quality and upgraded products, they need to
invest in new and modern equipment making it imperative to get better and
remunerative prices for their labels justifying a fair return on their
investments. It is however interesting to note that new investments are being
steadily made in complex printing machines with capabilities unheard of in the
past. Printers are not averse to innovations in labels and also attempt to
cross over to the carton packaging and flexible packaging in an effort to
expand their bouquet of offerings to a synergic customer base. They are
investing in multipurpose equipment that can produce labels, cartons, shrink
sleeves, lamitubes, etc. on the same equipment. New investment has also come
forth in the linerless label segment that has yet to evolve in the Indian label
scenario and is a pioneering endeavor.
Most of the printers across the nation agree there is growth in the
industry, it may not be as rapid as
before yet there is unison in response from industry constituents that the
“Label industry in India is definitely still growing, but growing under
pressure!”
Written by Harveer Sahni, Managing Director, Weldon
Celloplast Limited, New Delhi-110008 April 2013