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| LMAI Team L to R: Amar Chhajed, Amit Sheth, Ajay Mehta, Manish Desai, Vivek Kapoor, Sandeep Zaveri, Harveer Sahni |
Label
manufacturing continues to evolve into different tangents involving diverse
technologies. The retail selling scenario is undergoing a sea change as also
the need to make consumers repetitive buyers of branded products. The times of
shopkeepers promoting sales of their preferred brands is transforming rapidly
into one where the consumers decide on their own what to lift off the shelf,
given the modern retail growth. In view of growing need for printers having capabilities to
produce decorative and innovative labels that catch the consumer’s eye
providing brand security and enhancing the brand’s image as well; there is an
imperative need for brand owners to connect with the label converters. In such a scenario, India’s
label association, Label Manufacturers Association of India (LMAI) organised a
program exclusively for label printers titled, “Brand owners’ perception of
labels in changing scenario” at hotel, The Orchid, Mumbai. The program was
attended by over 100 delegates comprising mostly of top end label printing
companies, packaging professionals of renowned brands, sponsors and LMAI board
members. It was an effort to promote the positive escalation of labels in a
changing scenario bringing the stake holders at a single platform to strategise
a win-win solution.
Following prominent speakers shared their thoughts:
Suresh Gupta
Former Chairman Huhtamaki-PPL
Somnath
Chatterjee GM Procurement - Pernod Ricard, Segment: Liquor
Anil Choubey
Head Packaging Dev.-Patanjali Ayurved Ltd. Segment: FMCG
Ajay Bapat
Associate Dir. Packaging Dev. Emcure Pharmaceuticals Ltd. Segment: Pharma
Vishwas Jangam
Packaging Dev. Mgr. at Future Consumer Enterprises Ltd. Segment: Retail
Prabir Das
Head - Packaging Tech. Services Mylan Laboratories Limited segment: Pharma
Ainain
Shahidi, Director SIES School of Packaging was special invitee who moderated
the event
Other
Packaging industry professionals who attended the program include Fazal
Farooqui DGM Packaging Development Zydus Wellness formerly Kraft Heinz Company,
Sunil Patil-HPCL and Ms. Koel Bhadra-Packaging development Professional.
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| Suresh Gupta |
Delivering the keynote address Suresh Gupta, former
Chairman Huhtamaki-PPL expressed his philosophy of success for the
entrepreneurs present, “Sound fundamentals are enshrined in Good values; being
Good compassionate people, knowing knowledge is power to be used with
integrity, ever improving quality and service and continuous innovation makes
for happy customers. Be the flag bearer of standard in your industry” He
further cautioned printers to be ready; for the present equipment to become
outdated in 5 years due to fast evolving label technologies and be ready to
invest in new equipment after properly understanding the technology. Impressing
upon the fact that Digital printing is the future.
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| Prabir Das |
Prabir Das, Head Packaging Technical Services (OSD)
of Mylan laboratories spoke about Importance and effectiveness in
Product-People Connectivity where packaging is the connector and labelling is
the communicator. It is a necessity therefore to design the packaging that
establishes the connection and the regulatory and statutory information is
communicated through the label.
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| Somnath Chatterjee |
Somnath Chatterjee, General Manager Procurement of
Pernod Ricard said that labels must appeal delivering a lifestyle message. He
also stressed the need to reduce wastages. Referring to the increase in
counterfeiting in liquor, Somnath invited printers to offer them unique solutions
even though they themselves are already implementing security measures to
safeguard the interests of there consumers. He felt that it is important to get
all stakeholders in label production to ponder over the needs with the end user
consumer in mind.
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| Ajay Bapat |
Ajay Bapat, associate director packaging development, Emcure Pharmaceuticals
informed about the necessity of right information, cleanliness and the need for
smart labelling.
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| Anil Chaubey |
Anil Choubey Head of Packaging Development Patanjali Ayurved
Limited spoke the need for effective, sustainable and eco friendly labels and would
be looking forwards to printer suppliers offering such products.
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| Vishwas Jangam |
Vishwas Jangam
Packaging Development Manager of Future Consumer Enterprises Limited the
company that owns Big Bazar chain of retail malls and stores spread across
India, dwelled on specific needs of designs for labels on the shop shelves.
Modern day retail that is growing at 21% CAGR needs the attention of the
consumer who makes an impulsive buying decision in just about 12 seconds.
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| Ainain Shahidi |
The event was moderated by Ainain Shahidi a
packaging industry professional and now the director of SIES School of
Packaging. He enthralled the audience with his amazing Urdu poetry and couplets
while leading the flow of event. He also apprised the audience about the
activities of SIES School of packaging.
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| Manish Desai |
Before presenting vote of thanks Manish
Desai past President LMAI, announced the next LMAI conference at Grand Hyatt
Hotel, Kochi on July 2019, the Indian label Industry’s most important and
biggest event.
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| Bhupinder Singh-Avery Dennison |
The event was sponsored by Avery Dennison and SMI Coated Papers as gold sponsors and Creative Graphics as silver sponsors. Manish Desai while thanking the audience felicitated with mementos the speakers, the moderator Ainain Shahidi, the packaging professionals who attended and Harveer Sahni who curated this event with help of LMAI leadership team. Leading printers who attended included Amar Chhajed from Huhtamaki-PPL, Vivek Kapoor-Creative Labels, Chandan Khanna-Ajanta packaging, Manish Desai-Mudrika Labels, Tejas Tanna-Printmann, Arvind Shekhar-Sai Packaging, Aditya Patwardhan, Mahendra Shah-Renault Paper, Sandeep Zaveri- Total Prints, Naveen Goel-Any Graphics, Rahul Kapoor-JK Fine prints, Patricia-Letragraphix, Sandhya Shetty-Synergy Packaging, Anil Namugade-Trigon Digital, Sanjay Purandre -Shree Ganesh Graphics and so many more. The event was media covered by and attended by Naresh Khanna and his team from Packaging South Asia, Pradeep Saroha Country head for Tarsus, Aakriti Agarwal- Indian editor of Labels and labelling UK and Noel D’Cunha and his team form Printweek!
Written by Harveer Sahni, Chairman Weldon Celloplast
Limited New Delhi March 2019
Print Publications are free to reproduce this article giving credit to author Harveer Sahni
