Harveer Sahni

Harveer Sahni
Author Harveer Sahni

Avery Dennison

Avery Dennison
Sustainability at Avery Dennison

Saturday, June 13, 2026

Nirav Shah, leading Letra Graphics to excellence in labels!

Enterprising entrepreneur Nirav Shah heads one of the prominent and innovative label manufacturing companies in India Letra Graphix, headquartered in Ahmedabad. 

Over the years, Letra Graphix has  established itself as a leader in Pressure Sensitive or Self-adhesive Labels for a wide range of label products, including those for food and beverage products, liquor bottles and cans, toys, plastic items,  glass items, beauty and cosmetic products, household and durable products, nutritional supplements, and a lot more. Nirav has led his company giving credit to his team who he has mentored to march ahead with collaborative efforts. He believes that to succeed we must take care of our people. Invest in their growth, celebrate their dedication, and acknowledge their quiet hard work. A loyal, empowered team is a company’s ultimate competitive advantage. It is proving right for him.

Nirav Shah
In 1965 Nirav Shah’s father Arun Shah and his brother Kamlesh Shah initiated their maiden venture dealing in electrical industrial supplies. Eight years hence in 1973 the brothers felt the need to diversify. It was the early days for self-adhesive labels and the future looked extremely bright for the segment. The brothers took a call and started their firm Arun Agencies to trade in labels, outsourced from those manufacturing at that time. While Nirav and his elder sister were growing up in a well-knit bonded business-oriented family, the brothers Arun and Kamlesh created a platform as suppliers of labels. Nirav completed his schooling at Swastik Vidyalaya Ahmedabad, followed by higher education in the city itself followed by Fine Arts at CN Vidyalaya, which helped develop his creative understanding of design and aesthetics. To further strengthen his technical knowledge, he pursued Printing Technology studies in Wisconsin, USA. Growing up in such an environment, watching elders in the family business, he grew up with a mindset towards entrepreneurship, hard work, and a wish to indulge in manufacturing from an early age. He joined the family’s electrical business in 1994 but in his heart, he had a profound wish to start manufacturing labels. In this same year he got married to Archita.

In 1995 Nirav decided to initiate his label manufacturing business starting at home with a small set-up. Before starting his entrepreneurial journey, Nirav gained hands-on experience across multiple industries. Working in his father’s electrical business gave him early exposure to business operations and customer relations. He also worked at an advertising agency as a designer; it gave him an understanding of branding and visual communication. While he studied in  the USA , he sharpened his technical capabilities and expertise by working as a machine operator at a printing firm, gaining practical exposure to advanced printing technologies and production systems. By the mid-1990s the self-adhesive label industry started evolving at a fast pace. With active support from wife Archita, Nirav’s label business found early success. They shifted the label manufacturing business, from home to a larger commercial space at New York Tower Ahmedabad and renamed the company Letra Graphix.

Their new admin office with factory
In his first big move to enter the narrow web label manufacturing, Letra Graphix installed their first Mark Andy 4-colour label printing machine on 30th June 1997, and officially registered Letra Graphix Pvt. Ltd. as a company. It was a natural progression from trading to manufacturing after gaining deep exposure to commercial printing and label trading. There was no looking back thereafter, even though finding skilled manpower, sourcing premium materials, and convincing brands to shift from conventional sheet-fed labels to premium self-adhesive labels were major challenges. Over the years Ahmedabad has become one of India’s largest hubs for industrial packaging and label manufacturing, having everything from high-tech corporate flexographic printing plants to localized barcode sticker suppliers. The city serves massive pharmaceutical, FMCG, textile, and chemical industrial clusters across Gujarat. Inspired by situation, Letra Graphix invested in manufacturing labels for pharmaceuticals, cosmetics, agriculture, food, and international markets followed by continuous investments in technology, infrastructure, and innovation. What started as labels and printing gradually became a family business. The business started as trading through Arun Agencies eventually evolved into a full-fledged manufacturing setup. Expanding further in 2021 they began construction of a new building which was completed and began operational in 2022. According to Nirav, “The decision to keep expanding was driven by the rapid modernization of packaging in India, where brands increasingly required international-quality self-adhesive labeling solutions.” Growing up in a business-oriented family and watching the dedication, discipline, and adaptability of family, influenced him to navigate through changing business environments and evolving printing technologies maintaining commitment to quality.

Archita, Anushka, Nirav and Sahil
The entire Shah family is a support system for their label venture. While the elders laid the foundation with their trading company Arun Agencies, Nirav’s mother was a teacher and played a very important role in shaping their values and discipline at home that carved their character in industrial operation. His wife Archita actively supports him in business and manages the company’s CSR initiatives and social welfare activities. Nirav and Archita are blessed with two children, daughter Anushka, who holds a degree in B.Design. With her design background, she contributes creatively to branding, aesthetics, packaging innovation, and the visual identity of the company. While Son, Sahil, after completing his MBA  has undergone extensive on-ground training across all departments from production and operations to client servicing and business development. Today, as a key director at Letra Graphix, he plays a leading role in driving modern marketing strategies, digital growth, new client acquisitions, and the company’s participation at major national and international exhibitions. Both siblings are now actively involved in the business and being groomed to be the next generation of leadership at Letra Graphix.

Nirav with Hybrid Gallus Labelfire
They have a fully owned factory on a land area over 5000 Square Meters and employ over 100 workforce. The facility houses advanced multi-color narrow-web flexographic and combination printing presses equipped with inline embellishment technologies including cold foiling, silk-screen printing, die-cutting, and booklet label manufacturing capabilities. In 2015 they further enhanced their capabilities by installing an IML converting machine in 2016. In 2023, a Gallus Labelfire 340 hybrid flexo and digital press was added. Letra Graphix has integrated digital proofing and short-run printing capabilities to cater to the growing D2C and custom branding market. Nirav states, “The future of digital label manufacturing is extremely promising because it enables personalization, minimal setup waste, and faster turnaround times alongside traditional flexographic production.” They also maintain dust-free production environments and 100% automated camera inspection systems to ensure zero-defect quality standards.

Achievements and awards.

Over the years, Letra Graphix has won numerous prestigious national and international awards for print excellence and innovation. In 2006  they won their first AFTA award. Followed by two more Gold AFTA awards in 2007. Two years later in 2009 they were recipients of 13 consecutive awards in a single year and gained global recognition for “excellence in technical achievement in printing by “World Label Awards Association” at Chicago USA. The award winning continued when in 2011 they won 14 awards, the highest in their journey till then. In 2019  they received the “Innovative Label Printer of the Year” award by Printweek for hanger labels.


Letra Graphix actively exports premium labels to international markets and works with brands that require strict adherence to global packaging and compliance standards. As for sustainability Nirav states, “We are committed to environmentally responsible manufacturing practices. This includes waste optimization, adoption of UV-curable and low-emission inks and offering sustainable substrates such as PCR materials and FSC-certified papers. For their contribution towards corporate social responsibility 

(CSR), they regularly contribute toward educational initiatives, healthcare support for underprivileged communities, and local environmental sustainability drives around our industrial areas. Their vision for the next five years is; Letra Graphix aims to become a fully integrated smart-factory manufacturing unit, recognized globally for sustainable and intelligent labeling solutions, while continuing to uphold family-driven values of trust, precision, and quality.

 In his final words of communication Nirav says, 

“My message to the next generation of entrepreneurs and brand builders: never compromise on your product’s first impression. A label is not just packaging — it is the silent salesman of your brand. Investing in quality packaging is investing directly in your brand’s future.”

Interviewed & written in June 2026 by:

Harveer Sahni, Chairman, Weldon Celloplast Ltd. New Delhi


@labelsandpackagingworld.com 


Saturday, May 23, 2026

Future of Pack, Brainstorming Retreat May 2026

India's geniuses in packaging development, initiated a thought process to define the roadmap to "Future of Pack", providing amazing inputs. Recently 40 to 45 heads of packaging or senior managers of leading brands in India across a diverse range of segments, came together at a unique event, "Future of Pack, Brainstorming Retreat". The event was conceptualised, curated and amazingly moderated by Pawandeep Sahni Managing Director, Omet India Pvt. Ltd., subsidiary of OMET Srl Italy. I have supported the event and am overwhelmed by the huge response of brands to my invite.

Akanksha Meena the global brands editor at Labels & Labeling, focusing on brand owner insights and design stories across international markets, has covered the event. Initial part of her story is reproduced below. The full story can be accessed at the link provided at the end of the first part of her writeup. 


Unpacking Future of Pack

The recent Future of Pack event that took place at Aravali Marriott Resort & Spa in Faridabad, Delhi NCR, on May 8 and 9 was attended by more than 40 brands. The event explored key challenges around sustainability, regulation, packaging and label technology infrastructure, consumer expectations and collaboration across the packaging value chain. 

Through discussions and workshops led by companies including Omet, Avery Dennison, UPM, Holostik, Kurz and Zircon, attendees explored packaging innovations and emerging technologies shaping the future of the industry. 

Harveer Sahni, chairman, Weldon Celloplast, commented: ‘Pawan and I wished to create a platform for “Future of Pack”, which was not a regular stage and audience event, where speeches are made from a stage, and the questions to the audience are largely met with silence. I am happy we created this very interactive platform, brainstorming at the same level in an open-mic format  with those geniuses who define the future of pack and solution providers who deliver capability in innovation, beautification, security, smart and sustainable packs. This endeavor is now recognized as the path to future. Pawandeep Sahni has been outstanding in keeping the packaging fraternity thoroughly engaged and moving within  their midst to create a collaborative session.’ 

Industry transformation 

The event began with discussion on industry’s transformation over the last two years. Attendees noted that the packaging industry has undergone significant changes, evolving from a simple protective container to an integral part of the consumer experience and brand engagement journey. Today, packaging acts as a digital touchpoint, enabling brands to connect directly with consumers through technologies such as QR codes and NFCs that enhance interaction and storytelling.  

Brand owners are increasingly adopting a consumer-centric approach, focusing not only on aesthetics but also on functionality, convenience and emotional connection. The speed to market has also accelerated, driven by new decoration technologies and the growing need for rapid product launches. At the same time, sustainability has moved to the forefront, with consumers becoming far more aware of environmental impact and pushing brands toward minimal, responsible packaging. This shift is particularly influenced by Gen Z consumers, who value sustainability, authenticity and minimalist design.  

Pawandeep Sahni, managing director of Omet India

The rise of e-commerce has further reshaped packaging requirements, making logistics efficiency, durability and the unboxing experience more important than ever. Additionally, startups are leveraging premium packaging to differentiate themselves in crowded markets and create stronger brand identities.  

The full story is available at https://www.labelsandlabeling.com/features/brand-owners-design/unpacking-future-pack

Click the link to watch the video: 

Feedback and comments of some of the participating Brands besides those mentioned in above article:

Priyanka Singh, Head Packaging Development, Lotus Herbals: Grateful to have been part of such a refreshing and meaningful industry interaction. Really appreciate Harveer Sahni ji and Pawan Sahni for creating a platform that encourages open, honest, and collaborative conversations across the packaging ecosystem. Looking forward to many more such discussions shaping the future of packaging together.

Jyotsana Tripathi, Cluster Packaging Head, SoA, Reckitt: It was an enriching experience attending the Future of Pack. Special thanks for facilitating an engaging and interactive forum between brand owners and packaging partners. The thoughtful discussions on current packaging challenges provided meaningful insights and highlighted exciting opportunities for a brighter, more sustainable packaging future. Looking forward to more such platforms like Future of Pack where packaging professionals can collaborate and shape a better future!

Geetal Mahajan Choudhari, Ph.D. (Tech.), Global Sustainable Packaging Lead, Kenvue: I am sure, like me, many of us reading here would have thought, how much effort can one do alone than doing it all together - but no one took that first step to drive collective effort to find a directional way forward for Sustainable Innovation in Packaging until Harveer Sahni ji, Pawan Sahni, and the entire team showed us how it is done! The retreat wasn't just something truly new but also meaningful, and in true sense collaborative. Building connections, crosspollinating that immense ocean of knowledge amongst industry peers and also bringing forth some aspects of what solutions may be was amazing to see! Pawan Sahni, you have set the benchmark too high and I am routing to see the great impact this needs to create and efforts continued..
This event stood out for me not because something extraordinary was discussed but basic & most common questions that we address/ are looking for solutions in our everyday and for the future unlike just the same set of QnA in conferences these days! “The power of collaboration and combined efforts can truly build value even across industry and eventually bring collective impact!”

Swati Gupta, Senior Manager Open Innovation and Packaging Development, Amway: Thank you Future of Pack for providing the opportunity to be part of these wonderful sessions with fellow Packaging Professionals across categories. The collective wisdom, the infectious energy and passion for packaging is worth the time and effort to brainstorm on future of packaging. Looking forward to the focused areas for Industry to initiate and ignite the wholistic collaboration between brands and Packaging Solution Industry.

Varun Bajaj,  Maruti Suzuki India Limited, Senior Manager Packaging: Had the privilege of being part of the “Future of Pack – Brainstorming Retreat” an incredible journey filled with unfiltered ideas, candid conversations, and collective thinking from some of the brightest packaging leaders in India.This wasn’t a typical conference. There were no presentations, no hierarchies — just honest, energetic dialogue  among peers passionate about reimagining packaging that is:
🔹 Sustainable – reducing impact while enhancing value
🔹 Smart – intelligent and connected through technology
🔹 Beautiful– elevating aesthetics and consumer delight
🔹 Secure – protecting brands and ensuring authenticity
What stood out for me was the depth of collaboration— brands, converters, and solution partners discussing real challenges and co-creating pathways for a better, more responsible packaging future.
A few takeaways:
Innovation thrives in open conversations.
The future of packaging is not built in silos its built in synergy.
Sustainability, technology and design must move together, not in isolation.
Grateful to Harveer Sahni for creating such a powerful platform for dialogue and to  Pawandeep Sahni for his outstanding vision and moderation that kept the energy high and ideas flowing.
Events like this reaffirm that our industry’s progress will come not from competition, but from Collaboration— where passion meets purpose.

Bhupesh Mittal, Technical Packaging Program Lead, Bayer: What happens when some of the sharpest minds in packaging sit together in one room - without hierarchy, without filters, and with complete openness?

- You don’t just get discussions.
- You get a glimpse into the real Future of Packaging.
“Future of Pack - Brainstorming Retreat” was one of the most intellectually enriching packaging forums I have attended in recent times.
What made this experience special was the quality of conversations happening inside the room?
No passive audience
No conventional presentations
Just open brainstorming among packaging leaders, innovators, converters, and technology experts
The discussions covered critical themes shaping our industry:
🔹 Sustainable Packaging
🔹 Smart & Connected Packaging
🔹 Consumer Experience & Premiumization
🔹 Packaging Security
🔹 Print & Technology Innovation
🔹 Supply Chain Challenges
🔹 Future role of packaging in business strategy
What personally stayed with me was the depth and honesty of the discussions.
When experienced professionals openly discuss real challenges, failures, innovation bottlenecks, and future opportunities, it becomes a masterclass beyond any presentation deck.
👏 A special thanks to Harveer Sahni for creating such a meaningful platform and bringing together the right minds under one roof.
👏 Congratulations also to Pawandeep Sahni for conceptualizing and moderating the retreat with tremendous energy and clarity.

Yogesh Bambal, Regional Category Lead - R&D Packaging, Asia Pacific Region - Chocolate Category, Mondelēz International: What happens when industry leaders come together with complete openness, intellectual honesty, and a shared intent to shape the future?
You don’t just exchange ideas — you create direction for the industry; It was a privilege to participate in the Future of Pack – Brainstorming Retreat, an exceptional gathering of some of the most forward-thinking minds across the packaging ecosystem. What stood out was not only the depth of discussion, but the quality of perspectives being shared across sustainability, smart packaging, consumer experience, supply chain resilience, technology integration, and the evolving strategic role of packaging in business growth. The conversations reflected a clear reality — the future of packaging will be driven by collaboration, innovation, agility, and collective intelligence.
My sincere gratitude to Harveer Sahni for envisioning and building such a high-impact platform that encourages meaningful industry dialogue beyond conventional conferences. Special appreciation Pawan Sahni for curating and moderating the retreat with remarkable clarity, energy, and purpose. Forums like these are critical for accelerating transformation across the packaging industry and inspiring the next wave of innovation-led growth. Proud to be part of an ecosystem that continues to challenge convention and collectively shape the future of packaging.

Compiled and put together from individual messages received and Linkedin posts, by Harveer Sahni, Chairman Weldon Celloplast Ltd. New Delhi with support from Labels and Labeling UK. May 2026

 Some images from the event: 


 




































Compiled and put together from individual messages received and Linkedin posts, by Harveer Sahni, Chairman Weldon Celloplast Ltd. New Delhi with support from Labels and Labeling UK. May 2026

Tuesday, May 5, 2026

MLJ: 90 Years from Paper Traders to Manufacturers of Self-Adhesive Label Materials

In the beginning of the first decade of the new millennium, PSA/self-adhesive labelstock started evolving and Avery Dennison was already producing in India, while also importing specialty materials from their various plants around the world to offer to Indian label printers. The local manufacturers were largely making commodity labelstocks with semi-gloss or art papers, uncoated maplitho or woodfree paper, and mirror-coated or cast gloss paper as face material. They did not have access to such a large variety of face materials in their product inventory. At that time, local manufacturers started looking for and importing stock lots of paper from European paper mills. These stock lots were basically production overruns, offcuts, or out-of-spec material, which was acceptable at that time in India. The author’s company also brought in such material for some time, but later the “me-too” factor triggered off, and many traders began opening the floodgates with materials of quality that varied from good to near-rejects, coming to India. They would bring it in by weight, while fresh materials were sold per square meter. The materials were unwound, inspected, sorted, and slitted by affordable workmen to be sold to label converters. It was perhaps at Labelexpo 2003 in Brussels that the author was sitting at the booth of a paper mill, enquiring about stock lot materials. While in discussions, a young man in his thirties came and suddenly started talking to the exhibitor, stating: “Whatever you can offer in stagnant stocks, side runs, or out-of-spec material, now or in the next two years, I will buy all of it at advance payment, and for that I can keep a substantial advance with you!” Realising that his meeting with the paper mill representative had come to an end, the author quietly got up and walked away, leaving the two to carry on their discussion. That young man was Vinay Jain, grandson of Mithan Lal Jain, who set up his paper trading Mithan ji Group in 1933.
 

 

In fact, Vinay’s labelstock manufacturing company, MLJ, was also named using the initials of his grandfather’s name.

The author interviewed Siddarth Jain, Director of MLJ Industries Limited and Vinay Jain’s younger son. This article is written with inputs provided by him. Until the 1990s, the Jains, with their two companies MLM India and MLM Mithan Lal Marketing, were doing trading for different Indian paper mills. As per Siddarth, in 1995–96 there were just four or five paper trading companies in India representing large paper mills, and they were one of them. In 1990, a young 25-year-old Vinay Jain set up his maiden manufacturing venture, a kraft paper mill in Bhopal. Unfortunately, that project did not work out well. In search of larger opportunities beyond representing Indian paper mills, in 1993 he travelled to the USA to look for more opportunities, maintaining his focus in the paper industry. He considered many options such as stock lots of different varieties of paper, prime materials, or anything in the paper trade that could be sold in India. After this American trip in 1993, while still serving as agents for Indian paper mills, he decided to shift his focus from Indian paper to imported materials. He found success and started to replicate and grow the paper import business. By 1996–97, their company MLM was on a steady growth path, having started importing stock lots of any kind of paper, whether it be labelstock, tea paper, kraft, medical paper, or any type of paper or paperboard, MBP, SBS, and different types of board. Success led them to establish their own first warehouse in Alipur, Delhi, to unload and stock an increasing number of incoming containers. They also set up a facility to sort papers and convert them to workable formats like sheets and rolls.

Vinay Jain flanked by sons Chirag and Sidharth
Vinay Jain quit studies after high school, passing out of Happy School, Darya Ganj, in 1984–85 when he was just 19 years old, to join as the third generation in the family’s paper business. Spearheading the diversification and growth of MLM, and being the only son, the leadership of their group came to him directly after his grandfather. A 22-year-old Vinay, in 1987, got married to Meenakshi, an alumna of Kirori Mal College, Delhi University, from where she completed her B.Com. (Hons.). They were blessed with two sons: elder son Chirag, born in 1988, and younger son Siddarth, born in 1990. Growing up, both siblings saw little of their father, who was constantly travelling for business. Meenakshi remained a pillar of strength for the Jain household, despite also pursuing her passion for fashion and running her boutique from home.

Chirag went to Delhi Public School, Mathura Road, New Delhi. He passed out in 2006 and later went to SMU, Dallas, USA for further studies, and then to the UK for his master’s degree, before returning to India. Later, Chirag went to Africa to start a paper converting factory in Ethiopia for cutting and packing paper in A4 sheets under the brand Nyle, which they later sold to a local person. They then started the same in Nigeria, along with setting up a corrugated box factory in Ethiopia. While he was in the U.S., Chirag had started an office in Hong Kong for global trading in paper. They still have this office, trading with 120 countries worldwide. The office is managed by staff and Chirag visits once a year.

Siddarth went to Air Force Bal Bharti School, Lodi Road, Delhi, followed by further education in international business studies at the University of Nottingham, UK, from 2009 to 2012. On return, he joined the family’s paper business, starting a warehouse in Mandoli, Delhi, where imported paper was cut into roll form and sheet form. After joining, Siddarth worked on the basics, learning about paper, but he did not see much value addition in the paper business they were doing. Wishing to move into another arena, he started a road construction company in Gwalior. A company based in Kolkata had obtained a contract for building the Morena-Sambhal Ganj Highway from MPRDC, a government entity. They subcontracted it to him in 2013. He used to travel daily from Delhi to Gwalior and back for six months, leaving home at 4 a.m. and returning late in the evening at 10–11 p.m. Unfortunately, five years on, the company that held the contract went into bankruptcy, leaving Siddarth wondering what came next. Their paper business was doing well, so he returned to it. Both brothers received hands-on training within the family business framework.

Vinay Jain now heads the overall business, and both sons are looking after diverse ventures. He has been the mentor to his sons and the visionary in the extended Jain family. Siddarth fondly talks about his father and says, “We have all done what he has envisioned. For us, that has been the way forward and the biggest motivation.” Vinay taught them to stay grounded. His vision was clear: start small and work your way up to be either number one or number two in your field. Creating wealth through success was another guiding principle for Vinay Jain, who also started investing in real estate. He motivated his sons to never lose heart in adversity and to keep giving their best to achieve more. Chirag had been in Africa; he returned and took over the trading business that had been handled by his father, in addition to the international business.

Sidharth on shopfloor
Having been traders all their lives, they were yearning to become manufacturers, and given their capability and experience in paper sourcing, the family took a decision to set up a labelstock manufacturing factory. A new project, MLJ Industries, was planned at Greater Noida. As luck would have it, they started working on the project just as the entire world was impacted by COVID-19 and the resulting lockdowns. Although neither Siddarth nor Chirag had any manufacturing experience, they began setting up the unit together. Being industry suppliers, support and advice came from industry friends in India and abroad, helping them put together a facility for manufacturing self-adhesive labelstocks. Vinay’s friendship with Calvin Frost of Channelled Resources Group, who is known for his lifelong commitment to environmental sustainability and recycling, proved invaluable. Calvin provided important inputs and visited their plant. They then hired a consultant to complete the plant, making productive use of the lockdown period while the rest of the industry was combating COVID-19.

Speaking about the challenges faced with rejections of startup material, they were fortunate to have started during COVID times, when people did not have material to run. So, whatever they could produce as workable was sold. Wastage and rejections did occur, but it was a tremendous learning experience that has helped them scale up their operations with better quality. Their plant head, who had worked at SMI for 15 years, brought in considerable experience that greatly benefited the team. In the first couple of years, they reached a production of 5 million square meters per month, which has now escalated to 15 million square meters per month. Nostalgically, Siddarth mentions that one of his first sales was made to Harish Gupta of Sai Com Codes, Rai, in Sonipat. Their first major success was the export of a full container sold to the Manipal Group for their Kenya unit, without any rejections. This order came to them within the first three months of starting production.

Present Spread of Operations

MLJ Plant

 The labelstock manufacturing plant is spread over a plot size of three and a half acres, with a shop floor of 100,000 square feet, with plans to increase this to 125,000 square feet later this year. Total workforce, including factory and office, is around 300. They offer over 200 different SKUs, with a variety of papers, films, and liners with diverse adhesives depending upon customers’ needs and applications.

MLJ laboratory
A fully equipped laboratory enables them to test their products and undertake new developments. A label die-cutting machine helps them check the efficacy of the material as regards converting and matrix removal. Though all inputs at this stage are outsourced, they have plans to start manufacturing adhesives for captive use and for the market as well. Four acres of land for an adhesives factory has already been acquired at Sonipat in Haryana, where they plan to construct a 150,000 square feet shop floor to start production of variants of both acrylic emulsion and hotmelt adhesives in 2027. An ambitious target has also been set to manufacture thermal paper in-house. With 4 coating machines for silicone and adhesive coating, they are running at full capacity, producing 15 million square meters per month. Two more tandem coaters, 1.60 metres in width, are planned for installation in September 2026, taking their capacity to 70 million square meters per month. The new machines coming in have capabilities for coating UV silicone and UV hotmelt adhesive. Their present annual turnover at MLJ, as per Siddarth, is ₹323 Crores, or approximately USD 35–36 million. He is confident that in the next five years they will grow four times their present size, to be amongst the top three labelstock manufacturing companies in India.

Mithanji group corporate office

 

Siddarth shared that MLJ will soon open slitting and distribution facilities in Mumbai and Bengaluru. Their corporate office is in Sector 2, Noida, with an additional office in Delhi, and sales agents across India and abroad. They export to 15 countries, with exports accounting for 30% of their turnover. MLJ participates in international and Indian exhibitions.

 

 

Sustainability Initiatives

For sustainability, MLJ is replacing part of their liner with recycled fibre glassine, using rPET with significant recycled material content, and planning other filmic liners. They also produce linerless stock for the VIP/EDP industry. All production waste is sent to a government-authorised hazardous waste recycling facility, and they are implementing systems to reduce waste during production. Additionally, MLJ collaborates with brands to downscale material thickness without affecting performance. Their CSR activities are conducted through their philanthropic foundation, in partnership with NGOs.

Written by Harveer Sahni, Chairman, Weldon Celloplast Ltd., New Delhi, May 2026

Wednesday, April 22, 2026

Die Cutting in PSA Labels: From Stan Avery's Innovation to Modern Laser Technology-Part 4


Storing Magnetic Cylinders and Dies: Best Practices

Proper storage and handling of magnetic cylinders and dies directly impacts their service life and the quality they deliver. These precision tools represent significant capital investments that deserve appropriate care.

Magnetic cylinder storage begins with cleanliness. Before storage, cylinders must be thoroughly cleaned to remove any adhesive residue, ink deposits, or debris. Even microscopic contamination can attract moisture, leading to corrosion that damages the precision-ground surface. A light coating of rust-preventive oil protects the surface, though this must be removed before the cylinder returns to service.

Environmental control is critical. Magnetic cylinders should be stored in a temperature and humidity-controlled environment, ideally between 18-24°C and 40-60% relative humidity. Rapid temperature changes can cause condensation that leads to corrosion. The storage area must be free from magnetic interference sources that could demagnetize the embedded magnets, reducing their holding force. Magnetic cylinders should be ideally stored with protective covers to prevent surface damage, and when not in use for short periods, pressure should be released to maintain precision tolerances. Cylinders should be stored on padded racks or in protective cases with soft linings. The precision-ground surface must not contact hard materials or other cylinders, as even small dents or scratches translate into cutting defects. Cylinders stored vertically minimize bending stress that could compromise roundness tolerances. In India and largely people use open racks to store.

 

Flexible die storage requires protecting thin, precision-etched steel from damage. Dies should be stored flat, never rolled, as rolling can permanently deform the cutting edges. Individual dies should be separated by protective sheets to prevent edge-to-edge contact that could chip cutting blades. Silicone release paper or polyethylene foam works well for separation.

Organization and identification are equally important. Dies should be clearly labeled with job information, date of manufacture or last use, and any specific setup parameters. This documentation prevents errors during setup and helps track die life and performance. Many converters maintain logbooks recording die usage, and performance notes to optimize die management and predict replacement timing.

Climate control for die storage parallels cylinder requirements. Steel is susceptible to rust, and even stainless-steel alloys used in some dies can corrode under adverse conditions. The storage environment should maintain stable temperature and humidity with adequate air circulation to prevent moisture accumulation.

Handling procedures matter as much as storage conditions. Dies and cylinders should be handled with clean, lint-free gloves to prevent skin oil contamination. Dropping or bumping precision tooling causes damage that may not be immediately visible but will manifest as quality defects during production. Magnetic cylinders should be checked for surface condition and magnetic field strength.

Additional Considerations in PSA Label Production

The pressure-sensitive adhesive label industry encompasses far more than die cutting alone, though die cutting remains a critical converting step that influences every aspect of label performance and quality.

Sustainability has emerged as a dominant concern. The label industry is working toward reduced material consumption through thinner liners, no-liner label technologies, and improved matrix efficiency. Die cutting plays a role through precision cutting that minimizes waste and enables thin liner applications. Some converters report matrix waste percentages below 15% through careful label design optimization and precision die cutting.

Quality control increasingly relies on vision inspection systems working in concert with die cutting stations. Cameras can detect incomplete cuts, die-strike damage, registration errors, and edge quality defects in real-time, triggering automatic press stops before significant waste accumulates. This integration of die cutting with automated quality verification represents a significant advancement over manual inspection.

Automation continues to transform label converting. Automatic die changes, powered by robotic systems or quick-change mechanisms, reduce setup times from 30-45 minutes to under 10 minutes. Automatic job changeover systems, fed by production scheduling software, sequence jobs to minimize die changes and setup time. These technologies are making short-run production increasingly viable, expanding the addressable market for pressure-sensitive labels.

Digital integration connects die cutting with upstream design and prepress systems. Label designs are created with die cutting constraints built-in, ensuring manufacturable shapes and avoiding features that would create matrix removal problems. Digital twin simulations can predict die cutting performance before physical production, reducing trial-and-error during setup and accelerating new product launches.

Future developments in die cutting technology continue to evolve. Research into laser-induced plasma cutting promises speeds approaching mechanical die cutting while maintaining the flexibility of digital systems. Ultrasonic cutting, using high-frequency vibration to assist mechanical blades, shows potential for difficult-to-cut materials. Water jet cutting, common in other industries, is being investigated for specialized label applications.

The pressure-sensitive label industry has traveled an extraordinary distance from Stan Avery's first self-adhesive label produced in that flower shop loft in 1935. Today's sophisticated converting lines, producing millions of precisely die-cut labels per day at speeds that would have seemed impossible even a decade ago, stand as testament to continuous innovation and refinement. Yet the fundamental principle remains unchanged—a precision cutting tool separating labels from their backing, enabling the convenience and functionality that pressure-sensitive labels bring to virtually every product we encounter in daily life.

The journey from flatbed presses cutting a few thousand labels per hour to modern rotary systems achieving 300 meters per minute represents not just technological advancement but a transformation in what's economically and practically possible in product labeling. As laser systems mature, digital workflows integrate, and automation advances, the die cutting component of label converting continues to evolve. The future promises even greater flexibility, faster changeovers, and capabilities we're only beginning to imagine.

For those of us who have witnessed the Indian label industry's growth over decades, from its nascent beginnings to becoming a sophisticated, globally competitive sector, the technological journey of die cutting mirrors our own industry's maturation. The precision, efficiency, and innovation embodied in modern die cutting systems reflect the same qualities that have driven successful label converters to build world-class operations capable of serving the most demanding brands and applications.

Written by Harveer Sahni, Chairman Weldon Celloplast Limited, New Delhi, April, 2026

 

Thursday, April 9, 2026

Die Cutting in PSA Labels: From Stan Avery's Innovation to Modern Laser Technology-Part 3

Die Cutting's Impact on Matrix Removal and Rewinding

The die-cutting process extends beyond simply making cuts in the label material. Subsequent operations, including matrix removal—stripping waste material from finished labels—and rewinding the completed label roll, are directly influenced by the quality and parameters set during die cutting.

Matrix Removal: Challenges and Efficiency

Matrix removal difficulty is closely tied to blade height and cutting depth. When blades cut deeply into the liner, a pronounced score is left, which can make peeling the label easier. However, this can also lead to liner tearing during matrix stripping at high speeds. Balancing ease of label peeling with maintaining matrix integrity requires careful optimization, considering the specific application and production speed requirements.

Matrix removal efficiency depends on producing clean and complete cuts. If the die blade lacks sharpness or the cutting pressure is too low, labels may not separate cleanly from the matrix, resulting in tearing during stripping. Such issues generate waste and slow down production as operators must clear jams.

The shape of the label affects matrix removal as well. Small interior cuts, sharp corners, tight radius corners, and thin connecting strips in the matrix are more susceptible to tearing during stripping if die cutting is not precise. Dies should be designed with matrix removal in mind, sometimes incorporating relief cuts or modified geometries to reinforce the matrix in its most vulnerable areas.

Stripping Tension and Liner Integrity

Stripping tension needs to be carefully managed. If tension is too low, the matrix can bunch or fold, leading to unreliable stripping and potential web breaks. If tension is too high, labels may be pulled partially free from the liner if the kiss cutting depth is shallow, resulting in defects in the finished product.

Liner integrity after kiss cutting has a significant impact on rewinding quality and downstream performance. Liners deeply scored by excessive die penetration are more likely to break during rewinding, especially at the edges where tension is concentrated. This can cause production stops and waste. Even if the liners withstand rewinding, too much die-strike damage may result in failures when the label roll is unwound in applicators.

Edge Quality and Rewinding

Edge quality from die cutting influences how well labels are rewound. Rough or stringy edges can catch on to adjacent wraps as the roll builds, leading to telescoping (uneven roll sides) or starring (radial compression lines visible on the roll face). These defects compromise roll quality and may cause applicator problems when the labels are used.

Rewind tension control must consider the residual stresses introduced during die cutting. Materials stressed during cutting may display different tension characteristics compared to uncut material. Tension compensation is needed as the roll builds to maintain uniform roll density and prevent defects.

Diverse Types of Dies for Specialized Applications

Beyond the use of standard flexible and solid rotary dies, the label industry employs an array of specialized die types to meet the specific requirements of various applications and materials. These alternatives allow converters to address unique production challenges and enhance efficiency in niche scenarios.

Adjustable Dies

Adjustable dies are designed with removable blades, which can be replaced when worn or when different materials need to be processed. While less frequently used in narrow-web label converting, adjustable dies offer valuable flexibility for converters working with a wide variety of substrates, eliminating the need to keep extensive inventories of dies for each material type.

Combination Dies

Combination dies integrate multiple cutting functions into a single tool. For example, a combination die might feature both cutting and creasing blades, enabling the production of folding cartons or multi-panel labels in one pass. Perforation blades may also be included to create tear-off sections or features for easy opening. By consolidating several processes into a single die station, combination dies reduce the number of stations required, shorten setup times, and can improve registration accuracy by completing multiple operations in one controlled step.

Embossing and Debossing Dies

Embossing and debossing dies produce three-dimensional effects in label materials, enhancing visual appeal or providing tactile security features. These dies function through matched male and female patterns and require precise pressure control to ensure consistent depth without damaging the substrate. For embossing applications, magnetic cylinders with enhanced holding force are used to maintain die alignment under the substantial pressures involved.

Hot Stamping Dies

Hot stamping dies are used to transfer metallic or pigmented foils onto labels using heat and pressure. Although they are not cutting tools themselves, hot stamping cylinders are often integrated with die cutting stations for inline processing. These cylinders must manage both accurate temperature control and the mechanical requirements of maintaining the die or foil pattern in precise registration.

Perforation Dies

Perforation dies are engineered to create lines of weakness in materials, facilitating controlled tearing. The blades are precisely spaced, with cutting edges separated by gaps to produce an alternating cut-and-uncut pattern. The ratio of cut to tie length determines the ease of tearing and must be carefully designed for each application and material.

Micro-Perforation Dies

Micro-perforation dies refine the perforation process to produce nearly invisible perforations that still allow clean tearing. These dies are suited for security applications, pharmaceutical labels, and other situations where the perforation must remain hidden until use.

Normal vs. Laser-Hardened Dies

Choosing between standard dies and laser-hardened alternatives is a critical decision for label converters, balancing economic and performance factors.

Standard Dies

Standard dies are made from tool steel, CNC-machined to precise specifications, and heat-treated using conventional methods to achieve hardness levels between 52 and 58 HRC. These dies are reliable and cost-effective for many applications, making them ideal for short runs, prototyping, or processing less abrasive substrates. However, their limitations become apparent during high-volume runs or when converting abrasive materials such as thermal papers, thermal transfer stocks, or certain films. The cutting edge of standard dies gradually wears down and becomes rounded, which requires increased cutting pressure or slower line speeds. Eventually, dies must be re-sharpened or replaced, impacting productivity and increasing costs.

Laser-Hardened Dies

Laser-hardened dies employ focused laser energy to selectively harden the cutting edge, achieving hardness levels of 65-68 HRC, and up to 80 HRC for specialized chrome-coated versions. The laser hardening process creates a shallow, hardened zone at the cutting-edge tip while retaining normal hardness in the rest of the die for flexibility. This selective hardening significantly extends die life, sometimes by two or three times compared to conventional dies, reducing tooling costs per thousand labels produced. The harder edge stays sharper longer, ensuring consistent cutting quality and less frequent die changes or press adjustments. The hardened surface also reduces friction and adhesive buildup, preserving cutting quality and cleanliness. For converting abrasive thermal materials, laser-hardened dies may be the only practical option for achieving satisfactory production runs without constant maintenance.

Economically, laser-hardened dies are favored for high-volume applications. Although their initial cost may be significantly higher, their extended life and reduced downtime offer a compelling return on investment when producing millions of labels. Standard dies remain a better choice for short runs or frequently changing designs, given their lower upfront cost.

Alternative Die Cutting Technologies

While rotary die cutting is the mainstay of label production, alternative technologies are increasingly important for specialized applications and are gaining market share.

Semi-Rotary Die Cutting

Semi-rotary die cutting blends elements of flatbed and rotary systems. The web advances intermittently, while the die rotates. This hybrid mechanism enables fast changeovers and digital registration, making it ideal for digital-flexo hybrid presses where variable data printing is combined with die cutting. Although slower than full rotary systems, semi-rotary die cutting offers flexibility valuable for short runs and custom labels.

Laser Cutting: The Future of Label Die Cutting?

Laser cutting technology has advanced greatly, now serving as a viable alternative to conventional die cutting for many uses. It utilizes a focused laser beam to cut or perforate materials through controlled ablation and vaporization.

CO2 Lasers

CO2 lasers, operating at a 10.6-micron wavelength, are most used for labels, effectively cutting organic materials like paper, PET films, and polypropylene. Fiber lasers, working in the near-infrared spectrum, are gaining popularity for metallized materials and multi-layer constructions.

Laser cutting provides several advantages. Without the need for physical dies, setup times are reduced dramatically, and new patterns can be loaded within seconds. This makes laser cutting ideal for very short runs or custom labels where die costs would otherwise be prohibitive. Digital files allow for rapid design, iterations and customization, supporting personalized packaging and limited-edition products. Laser cutting delivers exceptional precision, enabling features as small as 0.1 mm and positional accuracy measured in microns. Complex shapes, small text, micro perforations, and other demanding features can be executed digitally with consistent quality.

However, laser cutting has limitations that prevent it from taking over high-volume label production. Speed is the primary constraint; even the fastest laser cutters lag behind rotary die cutting in throughput. Complex shapes further slow the process, making laser cutting less attractive for intricate designs despite its precision. Material compatibility also poses challenges. Some materials may release toxic fumes or reflect laser energy, making them difficult to cut. The heat-affected zone around laser cuts can cause discoloration or melting, impacting aesthetics or peel characteristics.

Operating costs for laser systems include high electrical consumption, regular replacement of laser components, and advanced exhaust systems to manage fumes and vaporized material. These costs must be considered when comparing economics to conventional die cutting. Despite these challenges, laser cutting is well-suited for security labels, pharmaceutical serialization, prototyping, and ultra-short runs. Hybrid systems that combine digital printing and laser cutting are expanding options for brand owners seeking customization.

Plotter-Type Die Cutting: Speed and Capabilities

Digital plotter cutting systems use a computer-controlled knife or blade, guided by digital patterns. The cutting head moves along X and Y axes, with blade depth controlling penetration, enabling kiss cutting, through cutting, or creasing. Modern plotter systems can achieve speeds up to 60-80 meters per minute for simple shapes, though complex cutting paths reduce throughput. Their advantage lies in flexibility—job changeovers require only loading a new digital file rather than changing physical tooling.

Plotter systems excel in prototyping and short-run production. Design firms and brand owners can quickly produce physical label samples from digital artwork, accelerating product development. Custom labels in small quantities are economical without traditional die setup costs. Registration capabilities have advanced through camera-based systems that read registration marks, automatically compensating for printing variations and keeping cuts aligned. Some systems can even adjust for material distortion or skew, ensuring precise cutting.

Plotter cutting is compatible with many materials, though extremely stretchy materials may deform rather than cut cleanly, and abrasive materials can accelerate blade wear, requiring frequent replacement and increasing costs. Plotter systems are economically superior for runs below 5,000-10,000 labels, where die costs are the largest expense. As volume rises, slower speeds and higher per-unit costs make rotary die cutting more practical. The crossover point depends on label complexity, material, and die life expectations.

Hybrid workflows that combine digital printing and plotter cutting are enabling new business models, such as print-on-demand label services with no minimum orders or tooling charges. Variable data capabilities allow each label to be unique, supporting serialization, personalization, and limited-edition launches.

 

Written by Harveer Sahni, Chairman Weldon Celloplast Limited, New Delhi, April 2026