In effort to provide a platform
for interaction between Brand Owners and label printers; leading to evolution,
creativity in labels, understand the needs of buyers, discuss statutory
requirements and evaluate sustainability in labels, the Label Manufacturers
Association of India (LMAI) has been organising events. Senior packaging
development professionals from leading brands in different segments like
Pharma, Cosmetics, Liquor, Food, FMCG, etc. are invited to address India’s top
label companies and to interact with them in panel discussions and network in a
relaxed atmosphere. Printers from all categories and get to meet the people who
drive the evolution and set trends for the future of labels. The 3rd
such event titled, “Future-Next: Brand owners’ perception of Labels” was
held on 29th June 2019 at Hotel “The Park, New Delhi”. The event was
also intended to be a precursor for the LMAI conference slated to be held at
Kochi in a little over three weeks. Though the LMAI Brand Owners event is
restricted to only label printers yet this time all the sponsors of the
forthcoming conference at Kochi, Kerala were given the option to attend and
many leading suppliers to the label industry were seen together with printers
and brand owners. Over 100 delegates and media persons attended a very
successful event.
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| Vivek Kapoor |
The evening was moderated by past
LMAI President and Managing Director of Mumbai based Creative Labels, Vivek
Kapoor. Other LMAI board members who flew in from Mumbai specially for the
event include Ajay Mehta Managing Director SMI Coated Papers, Amit Sheth of
Label Planet and LMAI Kochi Conference Chairman and past President LMAI, Manish
Desai.
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| Pavankumar Chougule |
After a brief welcome speech by President LMAI, Kuldip Goel, Pavankumar
Chougule Associate Director, packaging development, Dr. Reddy’s Laboratories
made the first presentation. He informed the audience about the expectations of
the pharmaceuticals industry with emphasis on Regulatory compliance and Patient
Safety, Smart Packaging, Secure Supply Chain, Data Security, Personalization, New
Developments and Sustainability.
Santanu Chowdhury, Senior general
manager, global packaging development, Sun Pharmaceutical spoke on interactive
labels which he asserted is the future next for labels. Explaining the nuances
of creation of embedded code on the labels and how the technology works, he
dwelled on possibility of data management with integration on the servers of an
organisation. He also stressed that interactive solutions create brand loyalty.
Technology offers great opportunities to digitally connect your physical
products with your consumers, tailored to business goals. The consumer
experience is converted into data business intelligence.
 |
| Soumyanath Mishra |
Soumyanath Mishra, head packaging
development at Mankind Research Centre a part of Mankind Pharmaceuticals spoke
on the requirements for pharmaceutical labelling, especially for exports. He
also mentioned that Packaging & Labelling have a significant role to play as
it provides the first point of contact with the patients or customers. It
provides important communication and help to build a credible brand as well. Proper
Labelling helps in creating a good first impression of your product on the
customers since the customer is procuring through on-line.
 |
| Naveen Stuart |
“Today we are a part of Generation X” said Naveen
Stuart, packaging development manager, Reckitt Benckiser, he also mentioned
that there is a demographic
and cultural shift which is witnessed in today’s world. The generation is now
moving towards a digital world. There is an imperative need to look beyond decoration of labels,
Label needs to play an extensive role in package design process and convey the whole brand story. As regards digitalization he said; behavior of consumer is paramount to
brand owner’s decision,
error free smart label process, quick turn-around time and consistent quality. Also, digitilization in pre-press process aids error free production.
 |
| Tamal Ghosh |
A very interesting presentation
was made by Tamal Ghosh, strategic packaging development leader, corporate
packaging development, Dabur India whereby he spoke on Brand Owner’s perspective, on labeling trends and their expectation and requirements
that they need from converters.
These expectations include need for thinner filmic release liners contributing
to sustainability as they can be recycled and lower tonnage of liner waste, flexible
filmic label substrates for contoured shapely containers and label
decoration capabilities.
 |
| Somnath Chatterjee |
The last presentation was made impromptu
by none other than Somnath Chatterjee GM procurement in Pernod-Ricard India, he
spoke on the imperative decorative and brand security needs of liquor industry.
He asserted, it was an imperative to deliver genuine and safe products to
consumer customers who trust them.
 |
| Harveer Sahni |
A panel discussion followed,
moderated by the author, Harveer Sahni of Weldon Celloplast. A very interactive session
that dwelled on various aspects of label industry. Barun Banerjee, Head of Packaging
Nestle, gave very important inputs as regards government regulations and sustainability.
All speakers and guests on the panel enlightened the audience. Final comments
of Kuldip Goel President LMAI and Managing Director Any Graphics were “We need
to mentor our generation next for the label industry to move on”
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| Panel Discussion |
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| Interactive panel |
Felicitations
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| Priyata from Sai security felicitating |
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| S K Garg Holostik |
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| Aditya Chadha Felicitating Barun Banerjee, Nestle |
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| Sanjeev Sondhi felicitating Somnath Chatterjee Pernod-Ricard |
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| Yogamurthy Chromaprint Coimbatore |
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| Deepak Gupta Shree Lamipack with Naveen Sturta Reckitt |
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| Raman Neovation with Tamal Ghosh Dabur |
All sponsors to Kochi conference
were invitees and many like Avery, SMI, Label Planet, Vinsak, Reifenhauser,
Weldon, etc. attended. Leading printers besides those in LMAI management from various locations in India included,
Manish Desai-Mudrika Labels Mumbai, Sanjeev Sondhi-Zircon Dehradun, Priyata Raghavan-Sai Security Faridabad, Yoga Murthy
Chromaprint Coimbatore, Mohit-Encana Baddi, Ankit Kapoor-Printrays Jalandhar, Parshav
and Rishab Jain, Jain Transfer-Noda, Aditya Chadha-Update Prints Gurgaon, Gurpreet
Dilawari-Printwell Haridwar and so many more.
Networking
 |
| Parshav of jain Transfer giving vote of thanks |
The evening ended looking forward
to getting together again at KOCHI!
Written by Harveer Sahni Chairman
Weldon Celloplast Limited New Delhi July 2019
Print publications are free to reproduce this article by giving credit to author
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