Covid-19 impacts global print events industry adversely!

Covid-19 or Corona virus that has struck populations in countries across the globe creating a scare that has impacted adversely most affluent economies in the world. Governments are taking very strong measures to curb the proliferation as also find remedies for curing and containing this virus which is already declared a pandemic. Increasing numbers of affected people and deaths have created an alarming situation whereby vast geographical areas are being cordoned off, schools are shut, travel has become restricted, congregation of people is being restricted and businesses are suffering. The global printing industry at large is also facing the brunt of the impact. Important printing events where major buying decisions are taken and seminars that enhance knowledge besides providing networking opportunities have been postponed. Millions have been invested in planning the event by the event organisers, exhibitors and the visitors. Some of the important events that have taken responsible decisions to postpone in view of public safety concerns are as below.

Sri Lanka Print 2020 Colombo

FINAT Technical Seminar Barcelona

Labelexpo SEA Bangkok

LMAI Digital Label printing event Mumbai

PackPlus South 2020 Hyderabad India

Interpack Dusseldorf Germany

Drupa Dusseldorf Germany

FESPA Brazil 2020 Sao Paolo

Fespa Global Print Expo 2020 Madrid

FINAT European Label Forum 2020, Rome is under consideration

The label industry has been greatly impacted by the spreading virus. China and Italy are two major producers and suppliers of label manufacturing equipment, both countries have been hit badly. Covid-19 originated in China and Italy became one of the largest sufferers of this spreading pandemic with tremors of this being felt by label printers across the globe. Even though China has indicated containment of the virus at their end yet since the virus has spread to other countries, governments around the world continue to make travel advisories and entry restrictions to contain the spread in their respective countries. These travel restrictions or self-control in avoiding travel has greatly impacted the events business. With news of Covid-19 spreading to Spain; FINAT, the European association for the self-adhesive label industry postponed their FINAT Technical Seminar Barcelona. According to Chris Ellison, President of FINAT “Apart from the public health risk, the virus is now also spilling over into the real economy, and members of the label industry are taking measures to contain the risk for their staff’s well-being and their business’ continuity. In some cases, more far-reaching measures are taken than those recommended or enforced by local governments and public health institutes.” He further adds, “We are also reviewing the scenarios for the European Label Forum in Rome next June”.

Tarsus which was looking forward to a successful second Labelexpo southeast Asia at Bangkok has also announced its postponement. According to Lisa Milburn, managing director of Labelexpo Global Series, “We have taken the difficult decision to postpone Labelexpo Southeast Asia 2020 in May due to coronavirus/COVID-19. This is an unprecedented situation and given the vast amount of preparation that goes into our shows, not a decision we have taken lightly. However, the health and safety of our exhibitors, visitors and staff is our top priority, and working on the advice of our local partners and BITEC, we feel the best course of action is to postpone the show until September.” 

Drupa is the world’s leading trade fair for printing technologies. The last Drupa saw 1828 exhibitors from 54 countries, 260,165 visitors from 183 countries with the largest group from outside Germany coming from India totaling at 5% of the total visitors.  Until a few days back the Drupa website stated that the event will be held on the stipulated dates and that the organisers were taking adequate steps to screen the visitors as also to sanitize the venue for safety of all. Then on 13^th of March 2020 came the press release from Messe Dusseldorf stating that both Drupa and Interpack are postponed. 

A resilient Indian label industry has had its own share of voes over the past few years. Every time it is faced with a challenging situation it recovers to face yet another tough situation. First came the demonetization, hardly had the effect of that had worn off came the implication of GST. The industry took its time to reconcile and adjust itself on to a growth path but as 2019 was coming to an end the country was facing an economic slowdown stemming the rate of growth. The resilience of this industry segment still makes it go on, sometimes rapidly and other down at a slower pace. Now the Corona virus has brought with it a new kind of situation whereby travel is curtailed, and expansions have gone on hold. With the Indian label industry starting its move in to digital label printing in line with trends in the western world, India’s label association LMAI had planned its 2^nd event, “"DIGITAL PRINTING IN LABELS - THE WAY FORWARD" to be held in the evening of March 16th, 2020 at Hotel ITC Maratha Mumbai. The interest in the event got a huge response and was fully sold out two weeks in advance. As the situation of Corona Virus became alarming the LMAI management decided to postpone the event. Amit Sheth founder member of LMAI requesting postponement had said, “The way it is seen it is better to postpone the event. I think this is a National concern!” Commenting on the cancellation Kuldip Goel President LMAI said, “It is so unfortunate that immense effort had gone in preparation but for a humanitarian cause, it was needed to take precaution.!”

While the corona virus goes on unabated it is hoped that the containment happens soon bringing relief to the vast humanity that has got affected. While efforts go on by health authorities globally to find a vaccine, yet it is prudent for all to practice safety as suggested by bonafide governments and certified health authorities.

TLWritten by Harveer Sahni Chairman Weldon Celloplast Ltd. New Delhi India March 2020