"Label is a window, through which a brand communicates with customers. It is the bridge that connects the brand owner with end users of products", says Vinod Vazhapulli, Managing Director of Skanem India.
Vinod further adds, “Skanem India will be hyper aggressive to expand in big way! Today’s youth have entrepreneurial urges and they are setting up start-ups that need short runs, they just want to do things differently, differentiate their products segment wise from giant brands, by the way they present them, informing users about carbon footprints, organic nature, and unique packages with short, personalised, and variable runs.
Skanem finds the HP Indigo press as the perfect equipment to
support these young entrepreneurs and provide them the “wings of hope.”
The author Interviewed Vinod Vazhapulli, watch the video by clicking the image below;
Interview by Harveer Sahni Chairman Weldon Celloplast Limited New Delhi
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