Trigon Digipack; trailblazers in digital, growing in fast forward mode.

Anil Namugade

In December 2018, I wrote a story on Anil Namugade and his company Trigon Digipack https://harveersahni.blogspot.com/search?q=trigon+Digital. As circumstances evolved, from becoming employee to enterpreneur in 2007, Anil initiated his maiden startup Trigon in 2008, as a proofing and mockups service provider. Commitment and hard work led him to success, and in 2015 he bought his first HP Indigo label press and in the three years thereon he was already recognized as a trailblazer in digital label and packaging. Unstoppable thereafter, he kept leading Trigon to more success with 3 wide web and one narrow web HP Indigo

Anil with his HP25K

The Pandemic had put on hold many businesses but for Trigon it amounted to keep providing service to their customers. During the pandemic in 2020 they decided to install a wider 760mm HP Indigo 25K first in Asia to get into short runs of flexible packaging and laminates which was already being done on their smaller width 330mm HP Indigo 6900. They saw a huge opportunity in short and medium quantity runs for startups and there were few suppliers focused on catering to that demand in a proper way. Anil saw that it was time to expand to cater to this opportunity. That is why they took a bold step to acquire the first HP Indigo 25K in India together with total inhouse finishing and converting equipment for lamination, production of pouches and shrink sleeves, in fact the complete set up to provide labels and flexible packaging.

Customer growth and retention is the way of life at Trigon as they are a one stop solution provider. By catering to more than 400 startups, SMEs and their existing FMCGs brand owner customers, Trigon has registered unprecedented growth in digital printing and converting. With the startups community growing so fast, Anil experienced business growth, so decided to expand yet again. In 2024 they moved to a new additional 50000 square feet facility in Vasai near Mumbai  and invested in another digital press installed at new factory, an HP Indigo 200K to increase capacity in flexible laminates. The converting capability was also enhanced by installing a 3D flat bottom pouching machine to cater to a premium market segment and be the only company to offer such pouches with digital printing. At the new facility, they also installed a whole line of equipment to produce rigid boxes and canisters, to cater to the demand of their existing customers. All this was done to become a ONE STOP packaging solution provider and be at the buyer’s doorstep when a solution is needed.

Anil says, “we always research the needs of customers in various segments and share knowledge, such that their confidence in our capabilities grows continuously and they believe in our vision of offering the best futuristic technology, remaining ahead of competition.” Trigon has attained the position as a market leader in digitally printed and converted packaging. Their customers are convinced of them providing packaging that will enhance their brand visibility and demand. Trigon is experiencing a rise in domestic demand but enquiries from international customers are adding exports to their focus.

Anil does not subscribe to the thought process of the label and package converting fraternity that digital is only for short runs, so how can one grow with startups? He explains that most startups initiate their work with multiple SKUs and once they order for example, 500 for each variant, it becomes a substantial order to start with. When there is an order to produce 5 or 6 variants, for them it is just one single job. They do not have to make any cylinders or plates or job changes on the go. Digital technology has a huge advantage with possibility to print on demand. For example, a dry fruit company cannot operate with only one product but maintaining an overly large and varied inventory can be inefficient. In addition to selling on an e-commerce platform, timing is a crucial factor for achieving success. Trigon has understood that the name of the game is quick production, good quality and on time delivery. For catering to such needs of their customer base we have invested to setup the whole manufacturing ecosystem in our factories.

Responding to question on how they reach out to new customers or vice versa, Anil expressed that despite them having a technically strong client servicing team, it is mostly word of mouth publicity. They give respect and importance to all customers irrespective of their size. Reference from existing satisfied customers has built up credibility and brand equity which has provided inertia for their growth. Trigon’s team is very active on social media and digital marketing, which generates substantial enquiries.

The general perception in label and flexible packaging industry is that digital is expensive and this fact is a big deterrent which does not justify the huge investment. “It is a misconception that digital is expensive, mentions Anil.” He further adds, “If a customer has 10 designs for making 2000 pieces each. How can you justify and cost of plates, cylinder, set up time, press time in changeovers and the time in producing 10 different sets of small quantities? In digital as I mentioned earlier it is just one online job of 20,000 pieces, which justifies the cost eliminating the plate and cylinder cost plus the time which is very important”. Moreover, at Trigon they just do not only print a design that a customer brings in, but they also study their job its marketability and add their own expertise in colour management and embellishing capabilities to enhance the packaging for the customer. Since prepress is the heart and soul of any print, they have invested in high-end sophisticated equipment to ensure excellence.

Trigon operates out of a total shopfloor area close to 100,000 square feet in both units at Goregaon and Vasai, put together with 150 workforce, four digital presses one 330 mm wide while the rest are 760 mm wide running at speeds of 30 to 35 meters per minute. Post press is the backbone of any digital printing business and for that reason they have invested in a wide array of digital finishing, embellishing and converting machines which also justify their need for a large shop floor. Anil says if not really the largest, then at least they are definitely amongst the top five companies worldwide in terms of the number of clicks made on their HP Indigo presses. Whether they will diversify to other printing technologies? Anil says that they have grown in digital and there is so much more happening, so there is not much need to change courses as yet, but then one never  knows, They are driven by customer demand, and what course is to be traversed hereon is difficult to mention at this stage. One cannot really comment on the efficacy, advantage or disadvantage of various technologies without really indulging. All processes have their plus and cons. Trigon is driven by their acquired customer profile which is limited to small, medium and customized runs  and are comfortably growing in what is suiting them best.

Talking of growth of digital printing and web converting, Anil feels that with a total of less than 10 machine of wide web digital printing now in India, the potential is huge. In his estimate this segment is registering a CAGR of 15-20%. There seems to be no reason for volumes to slow down as the country moves ahead. A young population’s demand for new products is providing the emergence of new brands offering frequent changes to attract the new generation, providing reason for digital printing and converting to make it convenient to respond to such changes. Regarding comparison of converting costs, there is no way that in volume converting digital will match the cost in volume converting as compared flexo or roto gravure. Marginal reduction of prices of consumables in digital may happen as volumes and competition escalate. As for different digital technologies, most have fairly decent quality and reasonable speed but for consistently producing high quality at good speed, Digital is the preferred technology for Trigon at the moment.

They already export 15-20% of their production but now with expanded infrastructure, they plan to enhance exports yet remaining focused to Indian demand without any compromise. India is one of the fastest growing economies and it is the market that has shown immense resilience. Trigon’s investment in the first HP presses 18k, 25k and 200K were all the first ones in India. They have been trendsetters becoming trailblazers. and have taken risks in investing which with hard work are paying off well. Presently operating at 80% capacity, it may as well be time for expansion yet again. Anil Namugade sums it up,  “Partnership with brands  and their needs make us to grow every time a requirement emanates; it is an opportunity for us, and we respond with full fervor.”

Written by Harveer Sahni Chairman Weldon Celloplast Ltd. New Delhi July 2025

LMAI conference 2025, bigger and better, deliver’s awe!

Celebrating 25 years of inception along with their biennial Conference themed, "Emerging Beyond Boundaries", Label Manufacturers Association of India LMAI, delivered value! 

700 plus delegates were awestruck attending the seventh LMAI conference  at the picturesque and astounding venue, The Fairmont Palace Udaipur from 3^rd to 6^th July 2025. All 300 rooms at the property were booked at the venue Hotel and additionally 60 rooms were booked  in Hotel Aurika with a total of 360 rooms. 35 sponsors including some of the most renowned names in the world for the label manufacturing industry supported the event.  Kurz was the platinum sponsor and Avery Dennison the elite sponsor besides many others. Fairmont Udaipur Palace is an alluring destination to discover the charm of Udaipur, seamlessly blending timeless tradition with modern elegance, featuring a historic stepwell, one of Rajasthan's largest ballrooms and exclusive events pool with jacuzzi and amphitheater. Nestled in the Aravalli Hills, it offered easy access to the city's top attractions and cultural landmarks. In view of the author who has travelled the world over for diverse label events, 

“This three nights-four days event, packed with amazing presentations and entertainment, was perhaps the biggest label event in the world”!

Traditional Rajasthani welcome awaited the delegates arriving by road rail and air. Local folk dancers, drums, music, garlands, traditional aarti and special beverages were a part of  the welcome on arrival while being ushered into the hotel. Excellent arrangements executed for their arrival and meticulous planning made it stress free checking-in for all guests. 

The conference was officially thrown open at 6PM on the 3^rd of July 2025. The inaugural evening was themed patriotic, so the board of directors (BOD) were all wearing the Modi jackets and tricolor stoles around their necks.  

Rajesh Chadha President LMAI

The welcome note was delivered by the LMAI President Rajesh Chadha.

The conference agenda information was given by the two conference Chairmen Manish Desai and Jaideep Singh. 

Jaideep Singh

Manish Desai

Pradeep Saroha

Pradeep Saroha events director of Labelexpo India came onstage to apprise  the audience about the upcoming Labelexpo Europe. 

This was followed by Raveendran Selvarajan, Managing Director of Seljegat Printers Pvt.Ltd. being conferred the fourth LMAI lifetime contribution award. 

Author and Surendra Kapur Founder President

It was a pleasant surprise that after a lapse of few years the LMAI founder president Surendra Kapur came to attend the conference.  

Stephane Royere KURZ

After a presentation by Stephane Royere from platinum sponsors Kurz, all the event sponsors were felicitated. 

Thereafter the Welcome night themed “Saar’e Jahan Se achha”, was thrown open for cocktails, dinner and entertainment by Mohit Verma and troupe. The delegates, eager to party, hit the dance floor until late in the evening. When asked to wrap up so that they are back in time for the presentations next day, happy people were heard saying, “Abhi toh party shuru huyee hai!” Means, the party has just begun.

Jitesh Mehta

The second day commenced with another presentation by Stephane Royere, Head of business area packaging and print, international sales and marketing, of Kurz India and followed by one from Jitesh Mehta senior Director LPM Avery Dennison India. 

Natasha Jaichandra

The vibrant young girl Natasha Jaichandra director VEEPEE graphics enthralled the audience speaking on the ECG (expanded colour gamut).

Thomas Schweizer Heidelberg Gallus

After that followed an array of great presentations. Notable amongst them were from Appadurai country head of HP Indigo, Thomas Schweizer Global head of sales at Heidelberg Gallus.  

Ranesh Bajaj of Vinsak with Naoki Ogawa

Gourav Roy FIG with Florian Stroe of Mark Andy

Hostess Lekha and LaBella 

A huge attraction was LaBella!  She is an AI robot, she added glamour in leading delegates to wherever they wished to go!

Pawandeep Sahni, Managing Director of OMET India Private Limited made a high powered and energetic presentation pulling the audience into attention and becoming interactive. The presentation can be viewed on YouTube https://youtu.be/cVtHUPa-OGo?feature=shared Click the image on the left to watch the full presentation.

The preplanned motivational speaker’s slot had to be altered to the next day as Gaurav Arya, who was supposed to deliver the motivational speech, could not reach due to flight cancellations. The LMAI leadership must be commended for arranging yet another speaker in a short time. Anand Ranganathan, a renowned speaker, agreed to fly in on the next day that was final day and address the label fraternity. 

Once all the presentations were done for the day, it was time for networking, dinner and a musical evening that beckoned the guests to go on to the stage, dance and party.

The label industry continues to evolve, emerging beyond boundaries. The wet glue or glue applied labels have continued to transform initially to self-adhesive labels, converted on narrow web label presses and register a high growth rate to reach more than 50% of all the labels produced in India. Later the narrow web converting started to expand owing to evolution and labels, moved into diverse tangents. To dwell on the impact of this expansion and the modalities involved, the first program on the 3^rd day was a panel discussion moderated by the author Harveer Sahni and titled, “Narrow web label converting expanding to diverse applications". The panelists were leading Indian printers in narrow web converting, Priyata Raghavan Deputy CEO of Sai Packaging, Mehzabin Nair Managing Director Skanem India, Ankit Gupta Jt. Managing Director Holostik Limited, Hemanth Paruchuri director Pragati Pack, Denver Annunciation Director Janus International and Stephane Royere of Kurz India. The impact and future of this expansion was discussed at length in the panel. 

The panel discussion was followed by a very interesting and confident presentation for Weigang by the young daughter of LMAI founder Amit Sheth.

Motivational Speaker Anand Ranganathan

More presentations followed until noon after which the motivational speaker Anand Ranganathan came onstage to deliver his speech. Following this a round table interaction was arranged for all sponsors to interact with printers. Each sponsor was given a table on which printers would visit in batches of six each to enable sponsors the opportunity to interact with their customers. 

The day culminated in a gala evening hosted by Kurz India. The dress code was “Men in Black” and for ladies it was “Glitter” to add shimmer to the vibrant evening started with an amazing 

laser show by special artists. 

The part titled "Gauardians of Empire"

Author with Stephane Royre 

After Jitender Pal Singh CEO of Kurz India addressed the gathering, LMAI past president Vivek Kapoor delivered a vote of thanks. 

Asees Kaur

It was then time for the celebrity performer Asees Kaur to add fun to the entertainment and prompt the delegates to hit the bar and the dance floor enjoying until late in the night or the wee hours of morning.

All good things come to an end, leaving nostalgic memories of fellowship, togetherness, networking, knowledge delivery and entertainment. It was time to go back home with perfect departures arranged so that there are no inconveniences.  This covering of the event would be incomplete without appreciating the amazing venue overlooking lush green hills all around, the weather was fantastic, the hotel staff was hospitable in the true sense of the word. 

The general Manager Vishrut Gupta was always around with his team responding to guests personally and as for the food, kudos to Amitesh Virdi the culinary director and his team who did a wonderful job delivering taste. 

The events organizing company led by the beautiful Hemal Bhagwat created precision in every aspect of the stay from arrival to departure. Delegates have been showering praise ever since.

The LMAI board of directors need to congratulate themselves for having created and delivered this mind-boggling big event, bigger and better than the best in the world. The icing on the cake is wonderful appreciations pouring in from delegates and sponsors. It is an encouragement to imagine and plan more for the next conference!

Written by Harveer Sahni, Chairman Weldon Celloplast Limited, New Delhi July 2025

More Images from the conference:

Amit and Rupa Sheth

Party time

LMAI BOD

Jaichandra, Nalani and Mehzabin