‘Green’ firm marks milestone
Scarborough’s Metro Label completes rebuilding job after being hit by U.S. economic woes
As one of the country’s leading label manufacturers Scarborough’s Metro Label has a lot to celebrate as it marks its 40th anniversary.
“As immigrant families we all arrive here and you want to somehow get to a point where there’s some financial security for the family. I remember late at night when my parents didn’t think I could hear them talking about how the bills were going to be paid this month or next month. “Those are difficult discussions to hear. You make choices to be part of the solution. For me working in the business rather than continuing in my studies was being part of the solution.”
Narinder, 85, comes in for an hour or so each day. He signs cheques, mingles with the staff and lights incense. His daughter Nandini Chaudhary is vice-president and her son Curran Chaudhary, who joined the company full-time in January, oversees marketing and design.
“Time will tell whether he has the skills and the motivation and the determination, but definitely it would be good if he does,” said Lal of the recent graduate and only member of the third generation at the firm.Curran, 23, has been pushing Metro’s online presence through social media, search engine optimization and Google advertising.“I want to see how it goes; obviously I’d be more than happy to continue the legacy but it depends on what’s best for all of us,” he said of his tenure.
His grandfather’s daily visits are a constant reminder that “hard work is everything; and determination and perseverance are enough to achieve anything.”
What I wrote in 2009: