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| Vivek with his ECS Label Press |
Vivek Kapoor, Managing Director
of Navi Mumbai based Creative Labels, is the current and longest serving
President of LMAI (label manufacturers association of India). With his office
in South Mumbai and factory some 40 km away in Mahape, Navi Mumbai, one is left
wondering how Vivek manages to control his one man show and still find time for
the label association and also indulge in an extremely busy
lifestyle. “I operate by delegation” says
Vivek, he further adds, “If I have to be in the factory all day long then I
would not be able to do anything else”. It is interesting to note that Vivek‘s
mentor and a close relative Surinder Kapur was the founder President of LMAI.
The large extended family of Kapoors has given two out of the four Presidents
to LMAI since inception. The Indian label industry is appreciative of their
contribution. In April 2011 I wrote about Surinder Kapur whose grandfather Lala
Jai Dayal Kapur, with support of his friend Lala Karam Chand Thapar founder of
Ballarpur Industries, started their paper trading business at Amritsar where
they had relocated from Lahore after partition of India. Around the same time
Jai Dayal Kapur’s brother Ram Lal Kapoor also started his business in paper
trading with distribution agency from the then British owned Titagarh Paper
Mills. Today the large extended families of both the brothers are spread in
various cities around India and well established in paper and printing
business. Pyare Lal Kapoor, one of the four sons of Ram Lal Kapoor had six sons
who were, in typical Punjabi tradition expected to join the joint family
business but one of his son Shashi Mohan Kapoor who had pursued education in
chartered accountancy, drifted away from family business. Initially it was out
of curiosity to try his hand in practicing he moved to Mumbai as big business
was there and eventually with a successful practice in place, he never actively
returned to the family business, though he remains a part of it even today
passively. Shashi Mohan wanted his son Vivek to also become a chartered
accountant and take over his well established practice but it appears the
influence of cousins in business and the traditional Punjabi business traits of
a large extended business family prevailed. Punjabis are people who hail from
the north Indian state of Punjab. Vivek completed one group of in Chartered
accountancy and also prepared for the 2nd group but never appeared for the
final exams, because he knew if he did, he would have to be a CA like his
father. He did not wish to take up that career as he feels, “it is postmortem
of accounts”.
Shashi Mohan like any caring
parent was a worried man, now that his son Vivek wanted to be in business. He
was worried because Vivek did not have any experience. It was only his
interaction with his large extended family that this decision had been made.
Initially they toyed with the idea of going into textiles but the number of
processes involved to reach a finished product was a deterrent. With passage of
time Shashi Mohan started discussing with family and friends the options
available. It was when he discussed with his cousin Surinder Kapur who was
already in production of labels that Surinder suggested Vivek also make labels.
Shashi mohan had been very close to Surinder’s father and also took care of
their tax matters. He thought since he was in know of their suppliers and
customers this would be unethical. Surinder and his father assured Shashi Mohan
it was not an issue with them and they even took upon themselves to train Vivek
at their Taloja factory, R K Papers. With this decision made, Vivek trained for
4-5 weeks at R K Papers and thus started his journey into the world of labels.
Vivek and Shashi Mohan to this date are indebted to Surinder Kapur and his father
Raj Kumar for initiating Vivek in labels. Vivek took to the label industry as
if it was made out business for him, the online converting in a single pass
suited his temperament and appealed to him immensely.
In 1996-97 a
young 28 year old Vivek Kapoor setup his startup venture Icon prints at Navi
Mumbai with a cousin as partner. They
bought their first label press, a four colour semi rotary Iwasaki. Yet, he was
a novice in printing. When he went to show a printed sample to one of his
earliest customer, the customer asked him to bring LSD. Vivek was stunned,
thinking the guy was asking for some drug! It was eventually explained to him
that LSD in print meant “Light Standard Dark”. Another nightmare happened when
he was on the verge of losing a pharma customer as each time he printed, the
colour would smudge. The customer wondered if Vivek could ever get it right.
The solution when it happened makes him smile at how simple it was. Instead of
printing orange first and then black, he printed black first and the problem
was over! He was a fast learner and thereafter progressed to buy their second
label press and this time an Etipole in the year 2000. Initial years were tough
for Icon Prints as they started to sell plain labels which were sold mostly in
the unorganized market and had to be competing with small timers who sold
without invoicing on cash. The very first year they ended up with a cash loss
and considered closing the business. It was only when they started to print and
add value to their product that the venture started to look up. Vivek is
nostalgic about his first label that he printed was for a multinational
consumer goods company. At that point of time FMCG (Fast Moving Consumer Goods)
companies were importing labels and winning an order against quality coming
from foreign lands was a very satisfying accomplishment. Vivek further draws
pleasure in being first person in India to produce labels for seamless tubes
for packaging “Brylcream” as the brand owners were finding it difficult to
print the logo, this started the trend of tube labels in India.
Ten years
after starting Icon Prints, restlessness and differences between the partners
started to surface. Vivek wanted to expand against the wishes of his cousin who
was his partner. Expansion calls for additional investment and borrowings. Most
of the time partnerships come under stress due to such differences. One would
want stability and the other, expansion and action. Family differences also
started showing up. Finally in 2007 the partners separated and Vivek quit Icon
Prints to start Creative Labels Pvt. Ltd. at a 4500 square feet rented premises
in Navi Mumbai with a new LR3 7 colour Iwasaki. This indeed was a turning point
in his career so far. It was struggle from scratch once again. Giving up all
that was achieved at Icon prints and building a new customer base after a gap
of almost six months was like establishing his startup venture all over again. Ethically,
Vivek did not want to start a business in parallel, while the partnership was
in separation mode at Icon so it became all the more indulgence and hard work
to succeed when eventually he started his new venture. He soon realized that if
he had to bring success to his new venture, he had to adopt and accept
technological changes and developments in narrow web label printing. Initially
he expanded his startup by installing a Gallus EM 280 but as Creative Labels
got a foot hold in the marketplace, Vivek recognized the need for a short web
path in narrow web label printing to reduce wastages and reduce operator
intervention and thus he decided to buy a Gallus ECS label press. Vivek like
most of the other label printers feels digital will one day change the scenario
but yet it is time to keep a close watch on the technology and the plunge will
be taken at an appropriate time. According to him, one has to change with time.
When asked where he sees himself and his company in five years, he says, “We
grow as we grow. We make our efforts and growth will come naturally”. However
end of the day the Chartered Accountant in him, inherited from his father says
it all, “The bottom-line will be the guide”.
In 2013 Creative prints acquired
an industrial plot close to their first rented factory and built it to
accommodate their expansion. They now operate out of a total production floor
area of 12000 square Feet 7500 in the new factory and 4500 in the old factory.
They employ a work force of 60 employees and possess three label presses.
Vivek’s family also has partnership interest in Kapco Prints (Offset Printers)
at Chandigarh and Baddi (H.P.) in North India. It is interesting to note that Vivek’s
father Shashi Mohan and his brothers, all the six of them are still partners in
the printing business.
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| Shveta & Vivek Kapoor with Lisa Milburn MD Labelexpoat Goa |
Vivek has taken keen interest in
industry association and as the President of LMAI has been
instrumental in
creating a unique platform for the Indian Label Industry, “The annual LMAI
label conference”. I remember when the first conference was being organized at
Goa, the kind of effort put in was gigantic and sitting at Mumbai, Vivek was
coordinating all the time. Since I was a member of the managing committee then,
I used to get Vivek’s call every other day. He would talk endlessly on the
planning and my family would ask, “Does Vivek have a free mobile phone?”LMAI
has successfully organized two conferences at GOA with global attendance from
most of the reputed suppliers. The LMAI Conference is now declared to be held
regularly every two years. Under Vivek’s leadership the members of the label
association LMAI have been able to get subsidies on investments, on travel and
participation in premier trade shows abroad like Labelexpo, from the Ministry
of MSME (Micro Small & Medium Enterprises) Government of India. Vivek has
also taken initiatives with support from leading industry suppliers to support
schooling of operators for label presses. This is an area that is a cause of
worry due to shortage of trained operators to run the high-end sophisticated
presses. If his efforts succeed this will help increase the operator
availability in India.
Each time I interview a leading
label printer, I ask a question that is important for us and our environment.
Given the fact that 50% of all the label material that label printers use, goes
to landfills impacting the environment adversely, I wish to know the initiatives
that they have taken in this direction. The question becomes all the more
important in case of Vivek as he heads the label association. He has tried
various initiatives with industry suppliers on waste management but success has
been evasive. He says,” We firmly believe that it is for the better of future
generations that we leave behind a cleaner earth. I will continue to find ways
to implement systems and environmentally friendly production processes.”
Written by Harveer Sahni,
Managing Director, Weldon Celloplast Limited, New Delhi-110008 India, July 2014
The above article can be reproduced by publications after taking permision and giving due credit to author.
The above article can be reproduced by publications after taking permision and giving due credit to author.
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