Kousik Saha: Associate Director - Head Packaging Commercialization, PepsiCo
- FMOT (First Moment of Truth) which was about brand positioning, Label Printing and Decoration. He spoke of the decoration technologies needed to catch the consumer’s eye.
- Brand visibility/product positioning/consumer engagement/marketing campaign’; Here he mentioned the impact of personalisation by adding variable and personalised images on labels.
- Regulations/Legal/ Claims.; He spoke on amendment of PCR 2011 which deals with Font sizes of Net quantity, Best before, MRP, Consumer helpline to be 1.0mm and above as per principle display panel area. Guidelines of legal metrology
- Barcode/MRP, Date of Mfg / Expiry/Net content etc.;
Gaurav Nema, Pragati Global: I must say the event that happened on Friday was one of its kind and it made us learn about the aspects of packaging from the brand owner's perspective. Sustainable and re cycled packaging is need of the hour globally and this aspect was covered well. I however feel that a dedicated session should be organised for this aspect alone.I suggest that more such events should happen in different cities so that fraternity gets the maximum advantage.
Barun Banerjee: Thanks for creating that interactive space for user and label partners forum.
Vivek Kapoor, Creative Labels: Great Work!
Prasenjit Das, DuPont: It was one of the better events that I have attended after a long time. The idea of calling Brand Owners and listen to their views was very unique and informative. In most of the events we as a supplier listen to each other’s product benefits but in this event we could understand the views of the end users. This will definitely help us understand the VOCs much better and plan our strategies to meet those.
Mukesh Goel, Gopsons: It was indeed a great event and helped us in understanding the brand side as to what they need and their future expectations. It will definitely help us to realign our future strategy.
Pankaj Bhardwaj, Avery Dennison: The event was very useful in getting brand owners perspective and some very useful insights. I also liked the panel discussion bringing some very important points to the fore.